Instructional Designer - Instructional Products

Apple Inc.; Cupertino, Northern (CA, KY); On-site; USD 145,000 - 264,000; Full time

Benefits offered by this job

Apple employee stock programs

Relocation assistance

Job summary

Apple Inc. in Cupertino, CA is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services.

You will craft instructional content, decide how to present information, and collaborate with engineers, designers, and editors to ensure high-quality deliverables. The role emphasizes turning user goals into clear steps, using data to guide priorities, and integrating AI throughout the content creation process.

Qualifications

• Strong writing, grammar, tone, and voice.
• Background in technical writing, instructional design, education, or a related field.
• Ability to break down complex features or procedures into clear, sequenced steps.
• Experience using data to make informed content decisions.
• Able to manage work across multiple concurrent projects with overlapping timelines.

Responsibilities

• Design and write instructional content for Apple software, hardware, and services.
• Analyze user goals to determine what to include and how to sequence it.
• Use data to identify gaps, prioritize work, and measure impact.
• Collaborate with engineers, designers, product managers, editors, and legal reviewers.
• Manage content across multiple products and release schedules, adapting to changes.
• Incorporate AI tools throughout the workflow—from research to delivery.
• Evaluate alternative approaches to displaying content when needed.

Skills

Technical writing

Instructional design

Content planning

Data-driven decisions

Project management

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

Instructional Designer - Instructional Products

Cupertino, California, United States Software and Services

Apple's Instructional Products team helps people discover what their Apple products can do and how to use them. We create the Tips app, user guides, and instructional content that reaches millions of users.Your ideas will shape how users understand and engage with Apple’s innovative features and capabilities.

Description

Instructional Products is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services products. At the core of the work, our Instructional Designers figure out what users need to know, decide the best way to present that information, then execute their plan with precision. That means working at the intersection of writing craft and content design, moving between big-picture decisions about structure and organization and the close work of getting sentences exactly right.The role spans a wide range of products, formats, and release cycles, which requires frequent context-switching and shifting priorities. You'll work closely with engineers, designers, and product managers to understand what you're writing about, and with editors, graphic designers, legal reviewers,and other writers to make sure what ships is excellent.AI is part of how this team works — not as a shortcut, but as a tool that’s actively changing what’s possible in content work. We're looking for people who will keep pushing on what’s possible.

Responsibilities

• Design and write instructional content for Apple software, hardware, and services.
• Analyze user goals to determine what to include, how to sequence it, and what to leave out.
• Use data to identify gaps, prioritize work, and measure impact.
• Work closely with cross-functional partners to deeply understand the products you're documenting.
• Manage content across multiple products and release schedules, adapting when priorities or product details change.
• Incorporate AI tools throughout your workflow — from research and drafting to review and delivery.
• Evaluate and propose alternative approaches to displaying content when the standard format isn't the right solution.

Minimum Qualifications

• A love for words and language, with strong opinions about style, grammar, tone, and voice.
• Background in technical writing, instructional design, education, or a related field.
• Ability to break down complex features or procedures into clear, sequenced steps.
• Experience using data to make informed content decisions.
• Able to manage work across multiple concurrent projects with overlapping timelines.

Preferred Qualifications

• Curiosity about AI tools and how they're changing content work.
• Comfortable working across disciplines to create shared deliverables.
• Experience in information design, UX, or prototyping — thinking about layout, interaction, or format as part of the solution, not just the content.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $144,600 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
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