AI-Driven GTM Specialist for B2B Growth (Remote)

Mindera; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Flexible working hours

Remote setup in Portugal

Job summary

Mindera is seeking a Go-To-Market Specialist to join our global marketing team. You will help develop and deliver our commercial GTM strategy in collaboration with the marketing, business development and vertical teams, focusing on complex tech services and enterprise pipeline impact.

You will lead AI-driven initiatives, build campaigns, manage paid media and ABM programs, and produce collateral to support growth. Remote/hybrid flexibility for a global team.

Qualifications

• 3-5 years of experience in B2B marketing.
• 2-3 years experience managing marketing programmes.
• Startup experience is a bonus.
• Basic knowledge of software engineering.
• Strong stakeholder management across a matrixed organisation.
• Hands-on experience with website, social media and CRM platforms.
• Examples of AI-native marketing work desirable.

Responsibilities

• Collaborate with global marketing team to support regional activities, content, social media and reporting.
• Partner with business development to define objectives and drive GTM impact.
• Develop the website as a commercial asset with updated messaging and lead capture.
• Create case studies and client stories with account teams for campaigns.
• Manage paid advertising and outbound strategies for ABM campaigns.
• Produce collateral to support business development (slides, lead magnets, one-pagers).
• Identify core products/services with BD team and promote them with content.
• Develop new categories or offers to attract clients and gain market advantage.
• Identify AI opportunities to improve productivity in marketing, sales and reporting.

Skills

B2B marketing

Marketing programmes

Startup experience

Software engineering literacy

Stakeholder management

Digital marketing tools

Tools

CRM platforms

LinkedIn

Email automation

Job description

Mindera is seeking a Go-To-Market Specialist to join our global marketing team. You will help develop and deliver our commercial GTM strategy in collaboration with the marketing, business development and vertical teams, focusing on complex tech services and enterprise pipeline impact.

You will lead AI-driven initiatives, build campaigns, manage paid media and ABM programs, and produce collateral to support growth. Remote/hybrid flexibility for a global team.