AI-Driven Growth & Webinar Marketing Manager

Industry Analysts, Inc.

Chicago, Northern (IL, KY)

Hybrid

USD 85,000 - 130,000

Full time

4 days ago

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Benefits offered by this job

Tiffany Gift Card

Custom Menswear

Role-based incentive rewards

PTO & holidays

Education reimbursement

Health and retirement plans

Job summary

Impact is seeking a Digital Marketing Manager (Growth & Acquisition) to lead webinar strategy, manage omni-channel campaigns, and optimize content with strong AI-enabled workflows. The role drives brand awareness, engagement, and pipeline growth across digital channels.

The successful candidate will own webinar execution from planning to reporting, collaborate with marketing and sales, and leverage tools like HubSpot, GA4, and Looker Studio to measure performance and inform strategy.

Qualifications

Bachelor’s degree in marketing or related field preferred.
5+ years of strategic marketing experience with strong digital campaign ownership and execution skills.
Proven experience managing webinar strategy and execution.
Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution.
Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO.
Familiarity with technical website audit processes and collaboration with SEO and development teams to maintain website health.
Strong writing experience, especially in developing content informed by SEO strategy.
Understanding of omni-channel marketing strategies, including segmentation and audience targeting.
Experience supporting paid media strategy and execution across PPC and paid social.
Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio.
Comfortable using AI tools and managing agent-supported workflows to improve marketing execution.

Responsibilities

Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth.
Provide execution support to the managed marketing team as needed across key digital marketing initiatives.
Develop and execute integrated omni-channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns.
Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals.
Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution.
Fully own webinar strategy and execution from planning through post-event follow-up and reporting.
Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion.
Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization.
Build webinar programs that support thought leadership, lead generation, and audience nurture objectives.
SEO & Content Optimization
Support and execute SEO strategies that improve visibility, website health, and content performance.
Conduct keyword research across content, search intent, and local SEO opportunities to inform editorial and campaign strategy.
Work alongside the SEO Manager and development teams to support technical website audit processes and maintain overall site health.
Write and optimize marketing content, including blogs, with SEO best practices built into content development.
Paid Media Support
Contribute to paid media strategy and execution across PPC and paid social campaigns.
Support the Sr. Paid Media Specialist and Media Specialists in campaign planning, optimization, and performance analysis.
Help align paid efforts with broader digital marketing, content, and segmentation strategies to improve results across the funnel.
Monitor campaign insights and recommend adjustments that improve targeting, engagement, and conversion outcomes.
AI-Enabled Marketing & Innovation
Work within Impact’s agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis.
Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness.
Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration.
Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team.