AI-Driven Marketing Leader for Enterprise Growth

Softura; Farmington Hills (MI); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Performance bonus

Long-term incentive

Job summary

Softura seeks an AI-native marketing professional to own the full marketing function from demand gen to content, campaigns, and automation. You will manage partnerships, webinars, SEO, paid ads, and AI-driven marketing workflows to multiply effectiveness.

The role emphasizes building an AI-powered marketing engine, improving conversions, and driving enterprise demand. Hybrid work in Farmington Hills, with strong compensation and long-term incentives.

Qualifications

• 5-10+ years in B2B technology marketing with demonstrated AI-driven execution.
• Experience building campaigns, content, and demand generation for enterprise buyers.

Responsibilities

• Generate qualified leads for enterprise consulting services.
• Build campaigns targeting CIOs, CTOs, business leaders, and AI executives.
• Create campaigns for VAR, MSP, and channel partners.
• Manage lead scoring and improve conversion rates.
• Oversee AI Marketing Automation including AI SEO, social creation, video, and AI agents.
• Own website, SEO, SEM, Google/LinkedIn ads, retargeting, and analytics.
• Manage webinars and events; develop ROI calculators and battle cards.
• Collaborate with Microsoft and VARs/MSPs for partner marketing.
• Track website traffic, CAC, conversions, and marketing ROI.
• Daily use of AI tools and chat-based automation in marketing workflows.

Skills

Demand generation

SEO

SEM

PPC

Marketing automation

ABM

Analytics

AI tools used daily

Tools

HubSpot/CRM

Google Analytics

LinkedIn Campaign Manager

WordPress/Webflow

Canva/Adobe Creative Suite

Video editing tools

AI tools

Job description

Softura seeks an AI-native marketing professional to own the full marketing function from demand gen to content, campaigns, and automation. You will manage partnerships, webinars, SEO, paid ads, and AI-driven marketing workflows to multiply effectiveness.

The role emphasizes building an AI-powered marketing engine, improving conversions, and driving enterprise demand. Hybrid work in Farmington Hills, with strong compensation and long-term incentives.