AI-Driven Growth Marketing Engineer

Laurel; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

401K

Bi-annual in-person off-sites

Job summary

Laurel, a leading AI Time platform for professional services firms, is seeking a senior Marketing Operations professional to own our marketing data infrastructure, campaigns, and AI-powered tooling. You will manage HubSpot, GA4, GTM, and the analytics stack, while driving SEO/AEO strategies and paid campaigns across LinkedIn and Google Ads.

You will build scalable templates, tracking components, and automation to accelerate growth, improve attribution, and connect marketing activity to revenue.

Qualifications

• 10+ years in web development, marketing operations, growth marketing, or a technical digital marketing role in B2B.
• Hands-on experience with marketing automation and attribution.
• Proven ability to build measurable marketing data infrastructure.

Responsibilities

• Own site technical health: Core Web Vitals, speed, accessibility, crawlability, redirects.
• Build templates, modules, and tracking components for campaigns.
• Manage analytics stack: GA4, GTM, Search Console and measurement plans.
• Drive organic ICP strategy: keyword, on-page, IA, content briefs.
• Lead AI Engine Optimization (AEO) for visibility in LLMs.
• Own HubSpot workflows, lifecycle stages, lead scoring, data hygiene, attribution.
• Execute and optimize paid LinkedIn and Google Ads campaigns; build reporting linking spend to pipeline.
• Develop AI agent for Google Ads operations; orchestrate multi-campaign types.
• Create dashboards across HubSpot, LinkedIn, Google Ads; own attribution models.

Skills

Web development

Marketing operations

Growth marketing

HubSpot

SEO/AEO

Data-driven decisions

Tools

HubSpot

GA4

GTM

Search Console

APIs

Job description

Laurel, a leading AI Time platform for professional services firms, is seeking a senior Marketing Operations professional to own our marketing data infrastructure, campaigns, and AI-powered tooling. You will manage HubSpot, GA4, GTM, and the analytics stack, while driving SEO/AEO strategies and paid campaigns across LinkedIn and Google Ads.

You will build scalable templates, tracking components, and automation to accelerate growth, improve attribution, and connect marketing activity to revenue.