AI-Driven Growth Email & SMS Marketing Lead

Study.com; Mountain View (CA); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Diverse and inclusive workplace

Recognition as a great place to work

Job summary

An innovative education company is seeking a Senior Manager of Growth Email/SMS Marketing in Mountain View, CA. This hybrid role focuses on building and executing email and SMS strategies to drive user acquisition, retention, and lifetime value. The ideal candidate will have over six years of experience in lifecycle marketing and a strong understanding of AI tools to enhance campaign performance. The role offers a salary range of $160,000 to $190,000 based on experience and skills.

Qualifications

• 6+ years of experience in lifecycle or retention marketing.
• Expertise in behavioral segmentation and funnel design.
• Fluency with AI tools for content production and campaign operations.

Responsibilities

• Own and execute email and SMS marketing programs.
• Leverage AI tools to accelerate campaign output.
• Develop a full-funnel lifecycle marketing strategy.
• Implement robust A/B testing and optimization frameworks.
• Partner with Product and BI to drive data-enriched experiences.

Skills

Lifecycle marketing

AI tools expertise

Email marketing

SMS marketing

Customer journey automation

Analytical mindset

Tools

Listrak

Job description

An innovative education company is seeking a Senior Manager of Growth Email/SMS Marketing in Mountain View, CA. This hybrid role focuses on building and executing email and SMS strategies to drive user acquisition, retention, and lifetime value. The ideal candidate will have over six years of experience in lifecycle marketing and a strong understanding of AI tools to enhance campaign performance. The role offers a salary range of $160,000 to $190,000 based on experience and skills.