AI-Driven Growth Director: Full-Funnel Performance

Socket.dev; Cambridge (MA); On-site; USD 190,000 - 205,000; Full time

Job summary

EF Education First in Cambridge, MA is seeking a performance marketing leader to own and scale our largest growth channels across Paid Media, Ecommerce, and CRM. This role is at the Senior Director level and commands a compensation range of $190,000–$205,000 based on experience.

You will build an AI-enabled growth engine, embedding AI across insights, creative production, and campaign execution, while leading a high-output, test-and-learn team culture across marketing disciplines.

Qualifications

• 10+ years of experience in performance or growth marketing with a track record of owning and scaling large budgets.
• 3+ years of experience managing high performing digital marketing teams.
• Deep hands-on experience across paid social, paid search, and digital acquisition channels.
• Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization.
• Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation).
• Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations.
• Experience building and leading high-performing teams in fast-paced, data-rich environments.
• Excellent communication skills and ability to influence across teams.

Responsibilities

• Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels.
• Lead and scale paid media across Meta, Google, TikTok, and emerging platforms.
• Own onsite conversion strategy and roadmap in partnership with Ecommerce optimizing end-to-end funnel performance.
• Drive lifecycle marketing strategy across CRM, improving repeat rate, LTV, and customer engagement.
• Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion.
• Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance.
• Use AI across Growth to improve & accelerate decision making, insights generation, creative production, campaign execution, and performance optimization.
• Redesign workflows and tooling to increase speed, reduce manual work, and enable a high-output, test-and-learn culture.
• Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis) to guide investment decisions.
• Translate performance data into clear, actionable insights that inform strategy and cross-functional decision‑making.
• Partner cross-functionally with Product, Creative, and Analytics to align on roadmap, conversion optimization, and execution.
• Build and execute a robust testing roadmap across creative, targeting, and platform optimization.
• Identify and scale new channels, betas, and growth opportunities.
• Lead a high‑performing Growth organization, setting clear accountability, operating rhythms, and performance standards.

Job description

EF Education First in Cambridge, MA is seeking a performance marketing leader to own and scale our largest growth channels across Paid Media, Ecommerce, and CRM. This role is at the Senior Director level and commands a compensation range of $190,000–$205,000 based on experience.

You will build an AI-enabled growth engine, embedding AI across insights, creative production, and campaign execution, while leading a high-output, test-and-learn team culture across marketing disciplines.