AI-Driven Event Marketing Leader

WeHireYou; Scottsdale, Denver, San Francisco (AZ, CO, CA); On-site; USD 129,000 - 157,000; Full time

Job summary

Gusto is seeking an Event Marketing Manager to drive bold, memorable events nationwide from trade shows to owned activations. You will strategize, produce, and optimize campaigns with cross-functional teams to build brand affinity and pipeline.

The role emphasizes hands-on execution, strong project management, and a focus on scalable event programs across North America, with travel required.

Qualifications

• Experience producing trade shows, activations, conferences, and >500-attendee owned events.
• Hands-on in execution with ability to balance big-picture strategy and details.
• Strong project management and communication skills across multiple stakeholders.
• Experience collaborating with internal creative teams and external agencies.
• Interest in breakthrough experience design and emerging event technology.
• Natural cross-functional collaborator driving results across the organization.
• Curiosity and ability to ask questions to bring clarity to the team.
• Willingness to integrate AI-powered tools into workflows.

Responsibilities

• Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance to drive continuous improvement over time.
• Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines - keeping everything on track and on budget.
• Leverage a deep understanding of internal and external market positioning to inform event decisions, from format and venue selection to messaging and audience targeting.
• Design and produce a range of event types—from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences that strengthen brand affinity and accelerate funnel impact.
• Build strong relationships with external partners including industry show organizers, agencies, and vendors, negotiating favorable terms and ensuring seamless delivery.
• Assemble the right internal and external resources for each opportunity, fostering collaboration with creative teams, agencies, and production partners.
• Maintain accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing.
• Build upon and advocate for the event marketing craft and vision at Gusto - championing breakthrough experience design and innovative production approaches.
• Leverage AI tools to enhance event workflows - audience analysis, content personalization, and post-event reporting for efficiency.

Skills

Event marketing

Project management

Communication

Cross-functional collaboration

AI fluency

Job description

Gusto is seeking an Event Marketing Manager to drive bold, memorable events nationwide from trade shows to owned activations. You will strategize, produce, and optimize campaigns with cross-functional teams to build brand affinity and pipeline.

The role emphasizes hands-on execution, strong project management, and a focus on scalable event programs across North America, with travel required.