Strategic Event Marketing Lead

The Wrap; New York (NY); Hybrid; USD 154,000 - 188,000; Full time

Job summary

Gusto is seeking an Event Marketing Manager to bring the brand to life through bold events and experiences. This is a highly visible, strategic role responsible for designing, producing, and optimizing event programs—from trade shows and industry conferences to Gusto-owned activations and experiences.

You'll plan, execute, and optimize event marketing campaigns as part of a cross-functional go-to-market team, turning strategy into on-the-ground execution that builds brand affinity and builds

Qualifications

• Proven ability to produce a wide range of events (trade shows, activations, conferences, owned events >500 attendees).
• Strong project management and communication skills across geographies and stakeholders.
• Experience collaborating with internal creative teams and external agencies to deliver high-quality production.

Responsibilities

• Collaborate with stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance.
• Build and manage end-to-end event campaigns including scopes of work, budgets, contracts, and timelines.
• Leverage market positioning to inform event decisions from venue selection to audience targeting.
• Design and produce events from large-scale owned events to trade show activations and field events.
• Build relationships with partners, agencies, and vendors, negotiating favorable terms.
• Assemble resources and foster collaboration with creative teams and production partners.
• Maintain budgets, evaluate results, and deliver wrap-up reports to leadership.
• Advocate for breakthrough event design and new production approaches.
• Leverage AI tools to enhance workflows, analysis, and post-event reporting.

Skills

Event management

Cross-functional collaboration

Project management

Stakeholder management

AI fluency

Job description

Gusto is seeking an Event Marketing Manager to bring the brand to life through bold events and experiences. This is a highly visible, strategic role responsible for designing, producing, and optimizing event programs—from trade shows and industry conferences to Gusto-owned activations and experiences.

You'll plan, execute, and optimize event marketing campaigns as part of a cross-functional go-to-market team, turning strategy into on-the-ground execution that builds brand affinity and builds