Senior Event Marketing Lead — Large-Scale Experiences

Rozgoo; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Gusto is seeking an Event Marketing Manager to lead bold, memorable events and experiences—from trade shows to owned activations. This strategic, high-visibility role designs, produces, and optimizes event programs within a cross-functional go-to-market team to build brand affinity and pipeline.

You’ll collaborate across teams, manage budgets, and leverage data and AI to drive performance, with a focus on measurable impact and scalable programs across channels.

Qualifications

• 7–10 years of experience in event marketing and production.
• Proven track record across trade shows, activations, conferences, and owned events.

Responsibilities

• Collaborate with cross-functional stakeholders to set goals, develop event strategies, execute plans, and evaluate performance to drive continuous improvement.
• Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines—keeping everything on track and on budget.
• Leverage understanding of market positioning and target audiences to inform event decisions from format and venue selection to messaging and audience targeting.
• Design and produce a range of event types—from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences.
• Build strong relationships with external partners including industry and show organizers, agencies, and vendors, negotiating favorable terms and ensuring seamless delivery.
• Assemble the right internal and external resources for each opportunity, fostering collaboration with Gusto's creative teams, agencies, and production partners.
• Maintain accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership.
• Build upon event marketing craft and vision, championing breakthrough experience design, emerging tech, and innovative production approaches.
• Leverage AI tools to enhance event marketing workflows—from audience analysis and content personalization to post-event reporting and campaign optimization.

Skills

Event marketing

Job description

Gusto is seeking an Event Marketing Manager to lead bold, memorable events and experiences—from trade shows to owned activations. This strategic, high-visibility role designs, produces, and optimizes event programs within a cross-functional go-to-market team to build brand affinity and pipeline.

You’ll collaborate across teams, manage budgets, and leverage data and AI to drive performance, with a focus on measurable impact and scalable programs across channels.