AI-Driven Email Marketing & Media Intelligence Specialist

Cognizant; Palestine (TX); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Cognizant is seeking a specialist to drive email marketing and AI-powered campaigns in a hybrid environment. You will design, optimize, and analyze data-driven campaigns delivering measurable impact for clients while upholding responsible communication standards.

The role emphasizes lifecycle email journeys, audience targeting, and translating insights into actionable narratives with cross-functional collaboration.

Qualifications

• Two to four years of professional experience in email marketing or digital communication roles with analytics and campaign optimization experience.
• Hands-on experience with generative AI platforms and prompt engineering for marketing content.
• Exposure to agentic AI solutions and RAG pipelines for content creation and media intelligence.

Responsibilities

• Design and optimize email marketing campaigns using data insights for engagement and conversion.
• Analyze campaign metrics and subscriber behavior to refine audience segmentation and messaging.
• Develop content and workflow strategies for lifecycle email journeys to nurture stakeholder relationships.
• Collaborate with media research and analytics teams to translate findings into clear email narratives outlining market trends and societal impact.
• Apply generative AI to create high-quality content variants for subject lines and body copy for testing across groups.
• Use prompt engineering to design robust instructions for AI systems producing campaign assets.
• Implement agentic AI approaches to automate routine email tasks while ensuring transparency and control.
• Build and refine RAG-based workflows that integrate knowledge sources and media data for timely intelligence summaries.
• Apply context engineering to ensure AI content respects brand guidelines and compliance across audiences.
• Coordinate hybrid collaboration with onsite and remote teams for campaign delivery and improvement.
• Document methodologies for AI-augmented email marketing to support audit readiness and governance.
• Contribute insights from email analytics to research priorities and content themes.
• Support ethical and transparent communication by reviewing AI-generated outputs.

Skills

Email marketing

Analytics tools

Campaign optimization

Generative AI

Prompt engineering

Agentic AI

RAG pipelines

Email tools

Marketing automation

Data analysis

Media advisory

Marketing strategy

Digital journalism

Technology sectors

Tools

Email campaign tools

Marketing automation platforms

Data analysis environments

Job description

Cognizant is seeking a specialist to drive email marketing and AI-powered campaigns in a hybrid environment. You will design, optimize, and analyze data-driven campaigns delivering measurable impact for clients while upholding responsible communication standards.

The role emphasizes lifecycle email journeys, audience targeting, and translating insights into actionable narratives with cross-functional collaboration.