AI-Driven Marketing Strategy Lead

EPAM Systems, Inc.; Boston (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

EPAM Systems, Inc. seeks a senior strategist to shape propositions translating AI and marketing technology into compelling client narratives. You will lead storytelling and GTM assets, working with CMOs and digital leaders to drive new business on live engagements.

You will collaborate with creative, copy, and engineering teams to create proposals and decks, and lead executive-level presentations while identifying growth opportunities in key accounts.

Qualifications

• Seven or more years of experience in marketing strategy, go-to-market planning, or consultancy within a digital or creative context.
• Excellent ability to turn complex ideas into clear client-ready narratives and materials.
• Strong presentation, storytelling, and relationship-building skills with senior stakeholders.

Responsibilities

• Define and package propositions that translate AI and marketing tech into compelling storytelling and GTM assets.
• Create narratives that demonstrate commercial value of technical solutions for senior decision-makers.
• Collaborate with creative, copywriting, and engineering teams to co-create proposals, pitches, and marketing materials.

Skills

Marketing strategy

Go-to-market planning

Storytelling

Presentation skills

Client management

Cross-functional collaboration

AI/marketing tech trends

Job description

EPAM Systems, Inc. seeks a senior strategist to shape propositions translating AI and marketing technology into compelling client narratives. You will lead storytelling and GTM assets, working with CMOs and digital leaders to drive new business on live engagements.

You will collaborate with creative, copy, and engineering teams to create proposals and decks, and lead executive-level presentations while identifying growth opportunities in key accounts.