AI-Driven Digital Marketing & Content Lead (SEO/AEO/GEO)

ICON Eyecare; Denver (CO); Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid time off

Job summary

EVP EyeCare is looking for a Digital Marketing - Content & AI Visibility Manager to lead how patients discover EVP EyeCare clinics online. You will drive SEO, AEO, GEO and AI-driven strategies and own content planning, briefs, and landing page optimization.

You will create multi-channel content, concentrate on local search and listings, and partner with regional teams and agencies to execute campaigns. Occasional travel to clinics is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• Strong SEO/content strategy knowledge and AI/search evolution understanding.
• Excellent writing and editing to translate complex topics into consumer content.

Responsibilities

• Lead SEO, AEO, GEO and AI-search strategy to improve organic visibility.
• Own website/content strategy and landing page development with optimization.
• Create cross-channel content including patient education and service-line materials.
• Manage local search presence and business listings across platforms.
• Collaborate with internal teams and agencies to coordinate digital campaigns.

Skills

SEO

Content strategy

AEO/GEO

AI knowledge

Writing

Editing

WordPress

Local SEO

Analytics

Project management

Education

Bachelor's degree

Tools

WordPress

Job description

EVP EyeCare is looking for a Digital Marketing - Content & AI Visibility Manager to lead how patients discover EVP EyeCare clinics online. You will drive SEO, AEO, GEO and AI-driven strategies and own content planning, briefs, and landing page optimization.

You will create multi-channel content, concentrate on local search and listings, and partner with regional teams and agencies to execute campaigns. Occasional travel to clinics is expected.