Digital Marketing - Content & AI Visibility Manager

Grand Junction, CO; Denver (CO); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k)

Paid time off

Bonus program

Job summary

EVP EyeCare in Denver, CO is seeking a Digital Marketing - Content & AI Visibility Manager to shape how patients discover us online. You will lead SEO, AEO, GEO and emerging AI-search strategies, and own website content and landing pages from planning through optimization.

You will collaborate with regional leaders and agencies to drive local and national campaigns, convert business priorities into actionable content, and use performance data to continually improve visibility and patient

Qualifications

• 4–6+ years of experience in digital marketing, content marketing, SEO or related discipline.
• Strong knowledge of SEO, content strategy and AI-driven discovery.
• Excellent writing and editing skills, able to translate complex topics into clear consumer content.

Responsibilities

• Lead SEO, AEO, GEO and emerging AI-search strategy across channels.
• Own website content strategy and landing page development from planning to optimization.
• Create content across patient education, service-lines, physician, social and campaign content.
• Coordinate digital campaigns with internal teams and external agencies.

Skills

SEO

Content strategy

Analytics

Project management

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

WordPress

Job description

Digital Marketing - Content & AI Visibility Manager# Digital Marketing - Content & AI Visibility ManagerDenver Corporate - DENVER, CO 80210## OverviewSalary Range$85,000.00 - $100,000.00 SalaryPosition TypeFull Time## DescriptionPosition title: Digital Marketing - Content & AI Visibility Manager (SEO / AEO / GEO)**WHO WE ARE**EVP EyeCare is a privately held portfolio company of The Cortec Group. Based in Denver, Colorado, EVP owns and operates a super-regional network of eyecare practices and surgical centers in Colorado, Texas and Arizona. Our mission is to improve people’s lives through better vision and outstanding patient experiences.**WHAT WE DO**Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton our doctors and teammates care for patients at every stage of their vision journey, from routine eye care to advanced surgical treatment. We support each practice with shared resources so our clinical teams can focus on what matters most: great care and a great patient experience.Today, patients find their eye doctor in more ways than ever, from a Google search to a map listing to a question asked of an AI assistant. We’re looking for someone to make sure that wherever patients look, they find clear, trustworthy answers and the right EVP EyeCare practice.**WHAT YOU WILL DO**As our Digital Content & AI Visibility Manager, you’ll lead how patients find and choose us online. You will:* Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery* Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization* Create content across channels, including patient education, service-line, physician, social and campaign content* Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans* Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms* Partner with internal teams, regional leaders and external agencies to coordinate digital campaigns, content and creative* Support regional marketing needs, including local initiatives, promotions, offers and market-specific opportunities* Use performance data and search and content insights to spot opportunities and keep improving results**WHAT WE REQUIRE*** 4–6+ years of experience in digital marketing, content marketing, SEO or a related discipline* Strong knowledge of SEO and content strategy, and an understanding of how search is evolving through AI, AEO/GEO and LLM-driven discovery* Excellent writing and editing skills, with a talent for turning complex or technical topics into clear, engaging consumer content* Experience developing and optimizing website content, ideally in a CMS such as WordPress* Working knowledge of paid search, paid social and other digital media channels and how they work alongside SEO/AEO* Experience with local SEO, business listings and location-based digital marketing (strongly preferred)* Strong analytical instincts and comfort using performance data, search insights and reporting to guide decisions* Strong project management skills and the ability to juggle priorities across markets, stakeholders and external partners* Comfort being both a strategic thinker and a hands-on doer* Healthcare, multi-location or other complex consumer-service marketing experience is a plus* Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred**WHAT WE OFFER**The base salary range for this role is $85,000–$100,000, based on experience and qualifications. This role is also eligible to participate in EVP EyeCare’s Bonus Program.Benefits include medical, dental and vision coverage; 401(k); paid time off; and other benefits.**LOCATION**This role must be based in Colorado, Arizona or Texas. Primarily remote with occasional travel to clinic locations and regional markets as needed.EVP EyeCare is an Equal Opportunity Employer. We welcome teammates of all backgrounds and are committed to providing reasonable accommodation to qualified individuals with disabilities throughout the hiring process.