AI-Driven DevTools Product Marketing Manager

Nylas; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Nylas is seeking a Product Marketing Manager to lead go-to-market strategies, product positioning, and sales enablement for the Nylas platform. You will partner with Product, Sales, and Customer Success to drive adoption, market expansion, and revenue growth.

We value deep experience in product marketing for B2B SaaS, especially in developer-focused ecosystems. The role emphasizes messaging, storytelling, and data-driven decisions to differentiate in the market.

Qualifications

• 3-5+ years of product marketing in B2B SaaS, preferably developer-focused or API-driven platforms.
• Experience translating technical capabilities into value propositions for developers and product leaders.
• Strong collaboration with Sales, Customer Success, and Product teams.

Responsibilities

• Lead go-to-market strategies for the Nylas platform and drive revenue growth.
• Own development and execution of messaging that resonates with target customers.
• Partner with Product, Sales, and Customer Success to drive adoption and market expansion.
• Develop customer stories, reference programs, and battlecards for competitive deals.
• Design and optimize activation, onboarding, and lifecycle programs.
• Create enablement materials and product work sessions for customer-facing teams.
• Continuously refine ICP definitions, segmentation, and messaging based on feedback.
• Define success metrics and analyze performance data to optimize strategies.

Skills

Product marketing in B2B SaaS

AI tools for research

Go-to-market strategy

Strategic storytelling

Cross-functional collaboration

Data-driven decision making

Excellent communication

Influence senior stakeholders

Education

Bachelor's in Marketing/Business

MBA or equivalent preferred

Job description

Nylas is seeking a Product Marketing Manager to lead go-to-market strategies, product positioning, and sales enablement for the Nylas platform. You will partner with Product, Sales, and Customer Success to drive adoption, market expansion, and revenue growth.

We value deep experience in product marketing for B2B SaaS, especially in developer-focused ecosystems. The role emphasizes messaging, storytelling, and data-driven decisions to differentiate in the market.