Product Marketing Manager

Nylas; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Nylas is seeking a Product Marketing Manager to lead go-to-market strategies, product positioning, and sales enablement for the Nylas platform. You will partner with Product, Sales, and Customer Success to drive adoption, market expansion, and revenue growth.

We value deep experience in product marketing for B2B SaaS, especially in developer-focused ecosystems. The role emphasizes messaging, storytelling, and data-driven decisions to differentiate in the market.

Qualifications

• 3-5+ years of product marketing in B2B SaaS, preferably developer-focused or API-driven platforms.
• Experience translating technical capabilities into value propositions for developers and product leaders.
• Strong collaboration with Sales, Customer Success, and Product teams.

Responsibilities

• Lead go-to-market strategies for the Nylas platform and drive revenue growth.
• Own development and execution of messaging that resonates with target customers.
• Partner with Product, Sales, and Customer Success to drive adoption and market expansion.
• Develop customer stories, reference programs, and battlecards for competitive deals.
• Design and optimize activation, onboarding, and lifecycle programs.
• Create enablement materials and product work sessions for customer-facing teams.
• Continuously refine ICP definitions, segmentation, and messaging based on feedback.
• Define success metrics and analyze performance data to optimize strategies.

Skills

Product marketing in B2B SaaS

AI tools for research

Go-to-market strategy

Strategic storytelling

Cross-functional collaboration

Data-driven decision making

Excellent communication

Influence senior stakeholders

Education

Bachelor's in Marketing/Business

MBA or equivalent preferred

Job description

At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps. Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.

We are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. Fueled by curiosity and a passion for impact, we take pride in helping our customers and go-to-market teams unlock the full potential of the Nylas platform. The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market. We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation. Together, we create a culture of collaboration, data-driven decision-making, and a shared commitment to excellence. Our goal is to empower our customers and internal teams with the knowledge, tools, and strategies they need to win, while fostering a team culture of creativity, growth, and continuous learning. If you thrive in a dynamic environment where your work drives business impact and market differentiation, you’ll find a rewarding home with us.

We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution. As a Product Marketing Manager, you will partner with our Sr. Product Marketing Manager to own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You’ll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth.

What You’ll Do

• Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows. Conduct regular interviews with customers, prospects, and churned accounts to surface actionable insights that inform messaging, product direction, and go-to-market strategy.
• Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team. Facilitate roadmap reviews, structured feedback sessions, and ongoing dialogue to ensure customer needs are clearly represented and influence product direction, while synthesizing feedback into clear, actionable inputs for Product.
• Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value. Translate technical implementations into clear business outcomes for both developer and product leader audiences.
• Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players. Build and maintain battlecards, objection handling frameworks, and win/loss insights that enable sales and customer-facing teams to position Nylas effectively in competitive deals.
• Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle. This includes email-based onboarding and nurture programs, in-product and post-sale education, and targeted campaigns that drive utilization of key features.
• Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas, with a focus on reducing time-to-value and increasing long-term retention.
• Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback. Partner closely with Sales and Product to ensure product and positioning aligns with real buyer needs and market dynamics, supporting end-to-end go-to-market execution.
• Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

What You Must Bring

• Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
• AI-Obsessed – Deep proficiency with AI tools for research, content, and workflows.
• Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
• Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.
• Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
• Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy.
• Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
• Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution.
• Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.

Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations.