Product Marketing Manager

Nylas; United States; À distance; USD 95 000 - 155 000; Plein temps

Avantages offerts par ce poste

Unlimited PTO

Retirement plans

Parental leave

Healthcare

Résumé du poste

The Nylas API is seeking a Product Marketing Manager to drive go-to-market, product positioning, and sales enablement for our API-driven platform. You will partner with product, sales, and customer success to accelerate revenue and adoption among developer teams.

In a remote-first environment, you will shape messaging, ICPs, and enablement programs that translate complex capabilities into clear customer value. You will craft compelling narratives and contribute to product-led growth initiatives.

Qualifications

• Experience – 3–5+ years of product marketing in B2B SaaS, with developer-focused/API-driven focus.
• Strong storytelling, messaging, and go-to-market execution.
• Ability to translate technical capabilities into customer value propositions.

Responsabilités

• Lead GTM strategies, product positioning, and sales enablement for Nylas platform.
• Partner with Product, Sales, and Customer Success to drive adoption and revenue growth.
• Develop customer stories, reference programs, and battlecards to win deals.

Connaissances

Product marketing

B2B SaaS

Developer-focused

API-driven

Strategic leadership

Analytical mindset

Communication skills

Cross-functional collaboration

Education background

Formation

Bachelor's degree

MBA preferred

Description du poste

Give your AI agent its own email and calendar

At Nylas, we aim to support the safety, comfort, and well-being of our employees. This is why we embrace a flexibility-first philosophy, granting our employees the freedom to choose the working style and location that best suits their needs.

We are a remote-first company and encourage Nylanauts to choose the working environment that fosters creativity and unlocks their full potential. Ultimately, it’s about how we work, not where we work!

Our focus is ensuring that everyone at Nylas feels valued and respected. We celebrate our diversity and encourage every Nylanaut to bring their whole self to work.

Benefits and perks

The well-being of our employees is imperative, which is why we provide competitive benefits and perks to ensure every Nylanaut is happy, healthy, and thriving.

Unlimited PTO

We believe work-life balance is essential to create the best work and avoid burnout. Take the time off you need, whenever you need it!

Retirement Plans

Take control of your financial future with retirement options and 3% annual match.

We offer a 100% paid parental and caretaker leave policy for up to 12 weeks per year.

Healthy employees make for higher performing teams and greater success. Get the comprehensive healthcare coverage that suits your needs, 90% company paid.

Education Stipend

We're a huge advocate for personal and professional development. Enhance your growth and knowledge with our annual $1,000 stipend.

Explore our latest opportunities and see what it takes to become a Nylanaut.

Product Marketing Manager

Location

Employment Type

Full time

Department

Marketing

Compensation

The Company

At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.

Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.

We are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. Fueled by curiosity and a passion for impact, we take pride in helping our customers and go-to-market teams unlock the full potential of the Nylas platform.

The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market. We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation. Together, we create a culture of collaboration, data-driven decision-making, and a shared commitment to excellence.

Our goal is to empower our customers and internal teams with the knowledge, tools, and strategies they need to win, while fostering a team culture of creativity, growth, and continuous learning. If you thrive in a dynamic environment where your work drives business impact and market differentiation, you’ll find a rewarding home with us.

The Role

We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.

As a Product Marketing Manager, you will partner with our Sr. Product Marketing Manager to own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You’ll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth.

What You’ll Do

Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows. Conduct regular interviews with customers, prospects, and churned accounts to surface actionable insights that inform messaging, product direction, and go-to-market strategy.

Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team. Facilitate roadmap reviews, structured feedback sessions, and ongoing dialogue to ensure customer needs are clearly represented and influence product direction, while synthesizing feedback into clear, actionable inputs for Product.

Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value. Translate technical implementations into clear business outcomes for both developer and product leader audiences.

Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players. Build and maintain battlecards, objection handling frameworks, and win/loss insights that enable sales and customer-facing teams to position Nylas effectively in competitive deals.

Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle. This includes email-based onboarding and nurture programs, in-product and post-sale education, and targeted campaigns that drive utilization of key features.

Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas, with a focus on reducing time-to-value and increasing long-term retention.

Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback. Partner closely with Sales and Product to ensure product and positioning aligns with real buyer needs and market dynamics, supporting end-to-end go-to-market execution.

Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

What You Must Bring

Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.

AI-Obsessed - Deep proficiency with AI tools for research, content, and workflows.

Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.

Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.

Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.

Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy.

Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.

Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution.

Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Interview Process (subject to change)

Round 1: 30 minute Google Meet discussion with the hiring manager

Round 2: Take home assignment to be followed by a 60-minute Google Meet panel discussion

Round 3: 45 minute Google Meet interviews with 3-4 team members (max 4 hours).

During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions.

Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.

Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations.

Compensation Range: $95K - $155K