AI-Driven Demand Gen Manager (Remote)

Arcesium LLC; Boston (MA); Remoto; USD 140.000 - 160.000; Tempo pieno

Descrizione del lavoro

Arcesium LLC seeks a Demand Generation Manager to join the Client and Partner Development team. You will plan, build, launch, and measure demand generation campaigns, including emails and nurture programs in our marketing automation platform, while partnering with Sales and Product Marketing to drive pipeline.

A strong AI-forward background is highly desirable. You will collaborate across Marketing, Sales, and Product Marketing, manage a calendar of campaigns, and help elevate campaign

Competenze

• 6+ years in demand generation, preferably in email campaigns.
• Hands-on in building campaigns in marketing automation platforms.
• Strong project management skills and calendar discipline.
• Knowledge of email deliverability, A/B and multivariate testing, and analytics.
• Experience with LinkedIn and social media in a B2B setting, collaborating with sales.
• Demonstrated use of AI to enhance marketing campaigns.

Mansioni

• Develop end-to-end demand generation campaigns and nurture programs.
• Manage campaign workflow, cadence, and stakeholder priorities.
• Execute social media plans and LinkedIn strategy with sales teams.
• Apply testing and varied media to improve results and health metrics.
• Measure campaign performance and translate findings into recommendations.
• Identify AI opportunities to automate processes and improve personalization.

Conoscenze

Demand generation

Email campaigns

HubSpot

Marketing automation

Project management

LinkedIn marketing

Analytics

AI marketing

Financial services marketing

Strumenti

HubSpot

ClickUp

Descrizione del lavoro

Arcesium LLC seeks a Demand Generation Manager to join the Client and Partner Development team. You will plan, build, launch, and measure demand generation campaigns, including emails and nurture programs in our marketing automation platform, while partnering with Sales and Product Marketing to drive pipeline.

A strong AI-forward background is highly desirable. You will collaborate across Marketing, Sales, and Product Marketing, manage a calendar of campaigns, and help elevate campaign