AI-Driven Demand Gen Manager: Campaigns & LinkedIn

Arcesium LLC; Hartford (CT); Remote; USD 140,000 - 160,000; Full time

Job summary

Arcesium LLC is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, launch, and measure campaigns, collaborating with Sales, Marketing, and Product Marketing to fuel our pipeline and leverage AI-driven efficiencies.

The role emphasizes managing email programs, nurturing campaigns, and optimizing performance across channels, with a focus on LinkedIn strategies in a B2B setting.

Qualifications

• 6+ years of experience in demand generation, preferably in managing email campaigns.
• Hands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred).
• Strong project management skills (ClickUp experience a plus).
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics.
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams.
• Exceptional written communication and uncompromising attention to detail.
• Experience in financial services or financial technology marketing is a plus.
• A demonstrated record of using AI to make marketing campaigns work more efficiently, such as having built AI agents or automations.

Responsibilities

• Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.
• Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.
• Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.
• Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.
• Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.
• Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.

Skills

Demand generation

HubSpot

Project management

Email campaigns

LinkedIn marketing

Campaign analytics

AI in marketing

Attention to detail

Written communication

Tools

ClickUp

LinkedIn

Job description

Arcesium LLC is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, launch, and measure campaigns, collaborating with Sales, Marketing, and Product Marketing to fuel our pipeline and leverage AI-driven efficiencies.

The role emphasizes managing email programs, nurturing campaigns, and optimizing performance across channels, with a focus on LinkedIn strategies in a B2B setting.