AI-Driven Customer Journey Activation Specialist

9005 CVS Pharmacy, Inc.; Woonsocket (RI); On-site; USD 47,000 - 112,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Journey Activation & Optimization Analyst to translate customer engagement strategy into scalable, AI-enabled execution across Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams.

Responsibilities include end-to-end journey execution, defining requirements, QA, launch, dashboards, and ongoing performance monitoring, with a focus on reducing redundancy and improving channel health through data-informed

Qualifications

• 3+ years of strategic and technical experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs.
• 3+ years of analytical and technical skills using SQL, including experience with data querying, reporting, automation, and marketing technology platforms that support journey execution, performance monitoring, and process improvement.
• 3+ years of experience translating business strategy into clear execution requirements across technical and non-technical stakeholders.
• 3+ years of experience of journey execution, including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness.
• 3+ years of experience analyzing data and translating insights into execution improvements, dashboards, or process recommendations, including user acceptance testing and validation in development or pre-production environments.

Responsibilities

• Own end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem review.
• Translate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements.
• Partner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements, align dependencies, support technical readiness, and ensure scalable execution.
• Connect business strategy to technical execution by translating journey objectives into clear requirements for data, orchestration, system setup, workflow design, and delivery readiness.
• Conduct user acceptance testing in development environments to validate audience logic, data inputs, content readiness, workflow setup, and delivery quality prior to launch.
• Identify, manage, and elevate risks, blockers, and execution issues throughout the delivery lifecycle, including dependencies tied to data, platform configuration, system integration, and delivery execution.
• Monitor channel health and delivery reliability, including deliverability, incident response, change management, and ongoing operational oversight.
• Analyze and interpret complex data to support decision-making, inform strategic initiatives, and identify opportunities to improve journey execution and performance.
• Optimize tools, workflows, and processes to improve efficiency, streamline execution, and strengthen journey performance.
• Apply AI capabilities and automation opportunities to optimize journeys, reduce redundancy, and improve end-to-end execution.
• Create and monitor dashboards for customer disposition, operational performance, and journey outcomes, using business intelligence software or data visualization platforms to create compelling visual representations of data and insights, including trending and feedback loop reporting

Skills

SQL

Data analysis

Journey orchestration

Stakeholder communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

Adobe

Job description

CVS Health is seeking a Journey Activation & Optimization Analyst to translate customer engagement strategy into scalable, AI-enabled execution across Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams.

Responsibilities include end-to-end journey execution, defining requirements, QA, launch, dashboards, and ongoing performance monitoring, with a focus on reducing redundancy and improving channel health through data-informed