AI-Driven Journey Activation Specialist

Hispanic Alliance for Career Enhancement; Woonsocket (RI); On-site; USD 46,988 - 112,200; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Job summary

CVS Health is seeking a Journey Activation & Optimization Analyst in Woonsocket, RI to translate customer engagement strategy into scalable journey execution. You will own end-to-end campaigns, design audience logic, and partner with Strategy, Data Science, and Engineering to ensure reliable delivery across channels.

The role emphasizes AI-enabled optimization, dashboards, and continuous improvement of journey performance, with a focus on operational readiness and cross-functional

Qualifications

• 3+ years of strategic and technical experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs.
• 3+ years of analytical and technical skills using SQL, including experience with data querying, reporting, automation, and marketing technology platforms that support journey execution, performance monitoring, and process improvement.
• 3+ years of experience translating business strategy into clear execution requirements across technical and non-technical stakeholders.
• 3+ years of experience of journey execution, including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness.
• 3+ years of experience analyzing data and translating insights into execution improvements, dashboards, or process recommendations, including user acceptance testing and validation in development or pre-production environments.

Responsibilities

• Own end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem review.
• Translate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements.
• Partner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements, align dependencies, support technical readiness, and ensure scalable execution.
• Connect business strategy to technical execution by translating journey objectives into clear requirements for data, orchestration, system setup, workflow design, and delivery readiness.
• Conduct user acceptance testing in development environments to validate audience logic, data inputs, content readiness, workflow setup, and delivery quality prior to launch.

Skills

SQL

Analytics

Stakeholder management

Journey orchestration

UAT

Education

Bachelor's degree

Tools

Adobe

Salesforce

Job description

CVS Health is seeking a Journey Activation & Optimization Analyst in Woonsocket, RI to translate customer engagement strategy into scalable journey execution. You will own end-to-end campaigns, design audience logic, and partner with Strategy, Data Science, and Engineering to ensure reliable delivery across channels.

The role emphasizes AI-enabled optimization, dashboards, and continuous improvement of journey performance, with a focus on operational readiness and cross-functional