AI-Driven Creative Ops & Optimization Lead

HelloFresh; Somerville (NJ); On-site; USD 89,000 - 121,000; Full time

Benefits offered by this job

401(k) with company match

Generous PTO policy

4 weeks parental leave

Health plans from day one

HelloFresh subscription discount (85%)

Job summary

HelloFresh is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the XPOD studio operating model in New York area. You’ll be the single intake owner across Paid Social, Organic Social, Brand Partnerships, and localization, turning a multi-brand production slate into a prioritized, efficient engine.

You’ll build AI-powered workflows, automate processes, onboard freelancers, and partner with Growth Ops to test smarter ways of working.

Qualifications

• Bachelor's degree in Advertising, Business, Management, Communications, or equivalent experience.
• 5–7 years of creative/marketing project management or operations in high-volume, fast-moving environments.
• Experience designing or evolving operational workflows and resourcing frameworks.
• Experience with project management systems (e.g., Jira, Airtable).
• Experience managing or onboarding freelance/contract creatives.
• Familiarity with automation, AI tools, or templated workflows in a creative context.
• Experience working with international/localization workflows is a plus.

Responsibilities

• Own intake as single point of contact for video briefs across brands and channels.
• Design and evolve studio workflows to scale with business needs.
• Set milestones, deadlines, and push projects through to completion.
• Identify and implement automations and AI tools to boost efficiency.
• Coordinate with Growth Ops and localization teams to align assets.

Skills

Project management

Time management

Stakeholder management

Negotiation

Systems thinking

AI automation

Leadership / coaching

Education

Bachelor's degree

Tools

Jira

Airtable

Job description

HelloFresh is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the XPOD studio operating model in New York area. You’ll be the single intake owner across Paid Social, Organic Social, Brand Partnerships, and localization, turning a multi-brand production slate into a prioritized, efficient engine.

You’ll build AI-powered workflows, automate processes, onboard freelancers, and partner with Growth Ops to test smarter ways of working.