Head of AI-Driven Creative Studio for SaaS Brand

Freshworks; San Mateo (CA); On-site; USD 215,000 - 265,000; Full time

Job summary

Freshworks is seeking a Creative Director to lead and scale the internal creative studio. You will own strategy, operations, and output for brand campaigns, product marketing, and events, ensuring brand fidelity and impact across channels. Build a modern, AI-assisted studio delivering high-quality work at agency pace.

You will shape Freshworks’ visual language for a global SaaS brand, manage a multidisciplinary team, and partner with marketing, sales, and executives to drive business outcomes.

Qualifications

• 10+ years in creative direction or in-house studio leadership.
• Strong portfolio across digital, campaigns, and product marketing.
• Deep understanding of visual design, art direction, motion.
• Background in B2B SaaS or technology marketing.
• Proven ability to scale an in-house creative function with ops.
• Fluency with design tools: Figma, Adobe Creative Suite, AI tools.
• Balance creative vision with operational rigor and timeliness.
• Experience partnering cross-functionally with brand, content and sales.

Responsibilities

• Own and operate Freshworks' internal creative studio as a center of excellence.
• Define and evolve the visual and creative expression of the brand.
• Lead creative development across campaigns, assets, and collateral.
• Build scalable operations: workflows, briefs, project management, QA.
• Partner with marketing teams to bring Freshworks' narrative to life.
• Drive adoption of AI-assisted design tools for faster production.
• Establish and maintain a design system and asset library.
• Define and track creative performance metrics.

Skills

Creative direction

Brand design

In-house leadership

Executive presence

Cross-functional partnership

Tools

Figma

Adobe Creative Suite

AI-assisted design tools

Job description

Freshworks is seeking a Creative Director to lead and scale the internal creative studio. You will own strategy, operations, and output for brand campaigns, product marketing, and events, ensuring brand fidelity and impact across channels. Build a modern, AI-assisted studio delivering high-quality work at agency pace.

You will shape Freshworks’ visual language for a global SaaS brand, manage a multidisciplinary team, and partner with marketing, sales, and executives to drive business outcomes.