Creative Systems Lead — AI-Powered Studio Ops

HelloFresh; New York (NY); On-site; USD 89,000 - 121,000; Full time

Benefits offered by this job

Competitive salary and 401(k) with co.

Generous PTO and parental leave

Health plans starting day one

HelloFresh subscription discount

Dynamic, mission-driven environment

Job summary

HelloFresh’s XPOD Creative Studio is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the studio’s operating model across Paid Social, Organic Social, Brand Partnerships and localization.

You’ll turn a multi-brand production slate into a prioritized, efficient engine, drive AI-powered workflows, automate processes, and coordinate with Growth Ops and markets to keep campaigns moving.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5–7 years of creative/marketing project management or creative operations experience in a high‑volume, fast‑moving environment.
• Experience designing or evolving operational workflows and resourcing frameworks.
• Experience working in a project management system (e.g. Jira, Airtable).
• Experience managing, training, or onboarding freelance or contract creative talent.
• Familiarity evaluating or implementing automation or AI tools within a creative production context.
• Appreciation for creative and production workflows and experience working with creative teams.
• Excellent interpersonal, verbal, and written communication skills, including experience negotiating scope and budget with non‑creative stakeholders.
• Experience managing 360 campaigns spanning multiple deliverables.
• Exposure to localization workflows is a plus.

Responsibilities

• Own the design and evolution of the studio's operational workflows to balance flexibility and scalability.
• Set milestones and deadlines from briefs, pushing projects through to completion.
• Own all studio intake as the single point of contact for video briefs across brands and channels.
• Identify, evaluate, and implement automations and AI tools to lift efficiency.
• Maintain performance data and reporting to keep stakeholders ahead of timelines and risk.
• Coordinate schedules and workflows with the wider creative operations team and Growth Ops.
• Onboard, train, and manage freelance creatives and partners.
• Partner with global stakeholders on localization and versioning of assets.
• Ensure projects launch on time and drive post-campaign assessments.

Skills

Project management

AI automation

Localization

Stakeholder management

Creative operations

Vendor management

Cross-functional collaboration

Jira

Education

Bachelor's degree in Advertising, Business, Management, Communications, or equivalent

Tools

Jira

Airtable

Job description

HelloFresh’s XPOD Creative Studio is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the studio’s operating model across Paid Social, Organic Social, Brand Partnerships and localization.

You’ll turn a multi-brand production slate into a prioritized, efficient engine, drive AI-powered workflows, automate processes, and coordinate with Growth Ops and markets to keep campaigns moving.