AI-Driven Consumer Insights Manager

Amazon Inc.; Seattle (WA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon is seeking a Consumer Insights Manager to drive Prime Video’s audience strategy and growth. You will lead end-to-end research, applying AI and automation to scale insights, and work across Programming, Marketing, and Product teams to translate questions into rigorous designs and actionable business recommendations.

The role emphasizes methodological rigor, large-scale data analysis, and stakeholder storytelling, with offices in New York or Los Angeles preferred, and Seattle as a key

Qualifications

• 5+ years of marketing research/consumer insights experience
• Experience in survey design and datasets
• Knowledge of statistics or analytics techniques
• End-to-end project management experience in fast-paced tech environments
• Vendor management experience
• Ability to gather information from multiple data sources
• Experience using AI/LLM tools to automate research tasks while maintaining data quality

Responsibilities

• Lead end-to-end consumer insights research projects from problem definition to delivery
• Partner with technical teams to scope and adopt AI tools and automated workflows
• Analyze large-scale behavioral, survey, and VOC data to derive actionable insights
• Collaborate with Programming, Marketing, and Product teams to translate findings into business actions
• Support rapid-turnaround analyses and daily insights requests
• Communicate insights clearly to senior leadership with actionable recommendations

Skills

Survey design

Statistics knowledge

End-to-end project management

Vendor management

AI/LLM tools usage

Data source integration

Stakeholder communication

Education

MBA or quantitative master’s degree

Bachelor’s degree in Marketing/Business/Statistics

Tools

R

Python

Job description

Amazon is seeking a Consumer Insights Manager to drive Prime Video’s audience strategy and growth. You will lead end-to-end research, applying AI and automation to scale insights, and work across Programming, Marketing, and Product teams to translate questions into rigorous designs and actionable business recommendations.

The role emphasizes methodological rigor, large-scale data analysis, and stakeholder storytelling, with offices in New York or Los Angeles preferred, and Seattle as a key