Consumer Insights Manager

Amazon Inc.; Seattle (WA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon is seeking a Consumer Insights Manager to drive Prime Video’s audience strategy and growth. You will lead end-to-end research, applying AI and automation to scale insights, and work across Programming, Marketing, and Product teams to translate questions into rigorous designs and actionable business recommendations.

The role emphasizes methodological rigor, large-scale data analysis, and stakeholder storytelling, with offices in New York or Los Angeles preferred, and Seattle as a key

Qualifications

• 5+ years of marketing research/consumer insights experience
• Experience in survey design and datasets
• Knowledge of statistics or analytics techniques
• End-to-end project management experience in fast-paced tech environments
• Vendor management experience
• Ability to gather information from multiple data sources
• Experience using AI/LLM tools to automate research tasks while maintaining data quality

Responsibilities

• Lead end-to-end consumer insights research projects from problem definition to delivery
• Partner with technical teams to scope and adopt AI tools and automated workflows
• Analyze large-scale behavioral, survey, and VOC data to derive actionable insights
• Collaborate with Programming, Marketing, and Product teams to translate findings into business actions
• Support rapid-turnaround analyses and daily insights requests
• Communicate insights clearly to senior leadership with actionable recommendations

Skills

Survey design

Statistics knowledge

End-to-end project management

Vendor management

AI/LLM tools usage

Data source integration

Stakeholder communication

Education

MBA or quantitative master’s degree

Bachelor’s degree in Marketing/Business/Statistics

Tools

R

Python

Job description

We're hiring a Consumer Insights Manager to join the team driving Prime Video's audience strategy and growth. This role will lead end-to-end research, specializing in AI/automation methods, to deliver insights that move the business forward. You'll work across Programming, Marketing, and Product teams to translate complex business questions into rigorous research designs at scale. New York or Los Angeles preferred.

Key job responsibilities

Drive End-to-End Research: Lead research initiatives from problem definition through delivery, increasing the team's total research output through methodological rigor and depth.

AI-Powered Research & Scalable Infrastructure: Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows that accelerate insights generation.

Large-Scale Data Analysis: Analyze large-scale behavioral datasets combined with survey and voice of customer data to deliver comprehensive insights.

Stakeholder Partnership: Work closely with Programming, Marketing, and Product teams to scope research questions, align on methodologies, and translate findings into actionable business recommendations.

Ad Hoc: Support with rapid-turnaround analyses and the day-to-day delivery on Ad hoc insights requests.

Insights Communication: Deliver clear, compelling research narratives that connect the "what" with the "so what" and "now what" for stakeholders including senior leadership.

About the team

The US PV Planning and Audience Insights team serves as PV's strategic and analytical backbone, defining our priority audiences and growth objectives while delivering the customer intelligence, rigorous analytics, and AI-powered solutions that enable the organization to achieve them. You'll join a collaborative research team working alongside data scientists, analysts, and product-tech experts to turn data into direction and strategy into action.

Basic Qualifications

• 5+ years of professional non-internship marketing experience

• Experience in survey design and datasets

• Knowledge of statistics or other analytical techniques

• Experience with end-to-end project management, or experience in a fast-paced, high-tech company

• Experience in vendor management

• Experience effectively gathering information from multiple data sources

• Uses AI/LLM tools to automate and accelerate research tasks (survey drafting, data cleaning, open-end coding, sentiment/thematic analysis) while maintaining data quality.

Preferred Qualifications

• Experience working with large, complex data sets

• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

• Experience in the entertainment industry

• Knowledge of statistical software such as R, Python

• MBA, or Master's degree in BI, finance, engineering, statistics, computer science, mathematics, finance or equivalent quantitative field

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

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