Analyst Consumer Insights

Tyson Foods; Springdale (AR); On-site; USD 52,000 - 76,000; Full time

Job summary

Tyson Foods is seeking an Analyst, Consumer Insights to support execution, analysis, and communication of consumer learning for brands within the Tyson Foods portfolio. You will transform consumer data into actionable insights, collaborate with cross-functional partners, and gain exposure to AI-enabled insights tools.

The role offers growth in consumer research methodologies, data analysis, and business storytelling, with opportunities to work on multiple brands and workstreams across the

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field required.
• 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area.
• Proficient with Microsoft 365, particularly Excel and PowerPoint.
• Strong written, verbal, and visual communication skills; ability to translate data into clear insights.

Responsibilities

• Support design, execution, and management of consumer research projects by coordinating timelines, stakeholders, suppliers, and materials.
• Translating business needs into learning objectives, research questions and actionable recommendations.
• Conduct secondary research and compile relevant knowledge such as prior consumer research and trends.
• Analyze qualitative and quantitative information to identify patterns and implications under guidance.
• Support design, programming, fielding, quality control, and analysis of studies via DIY research platforms.
• Develop clear charts, summaries, and reports that communicate findings.
• Synthesize learning across sources and identify implications and recommendations.
• Maintain organized research files and add materials to the insights repository.

Skills

Analytical thinking

Attention to detail

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Tools

Microsoft Excel

PowerPoint

Job description

Job Details: The Analyst Consumer Insights will support the execution, analysis, organization, and communication of consumer learning for assigned brands, businesses, and workstream within the Tyson Foods portfolio. Working with Consumer Insights team members and cross-functional partners, the Analyst will help transform consumer, marketplace, and business information into clear and useful learning. This role provides the opportunity to build broad experience in consumer research methodologies, data analysis, business storytelling, and emerging AI-enabled insights tools.

RESPONSIBILITIES

• Support the design, execution, and management of consumer research projects by coordinating timelines, stakeholder, suppliers, and research materials.
• Assist in translating business needs into clear learning objectives, research questions and actionable recommendations.
• Conduct secondary research and compile relevant existing knowledge, including prior consumer research, syndicated information, trends, competitive information, and other available data.
• Analyze qualitative and quantitative information to identify patterns, differences, and potential business implications, under the guidance of senior Insights team members.
• Support the design, programming, fielding, quality control, and analysis of studies conducted through approved DIY research platforms.
• Develop clear charts, summaries, reports, and presentation materials that accurately communicate findings.
• Contribute to the synthesis of learning across sources and help identify implications and preliminary recommendations.
• Maintain organized research files and add completed learning, metadata, and supporting materials to the team’s insights repository.

REQUIREMENTS

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required.
• EXPERIENCE: 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area. Experience in consumer-packaged-goods or the food industry is a plus but not required.
• COMPUTER SKILLS: Proficient with Microsoft 365, particularly Excel and Power Point
• SPECIAL SKILLS: Intellectual curiosity and a strong interest in understanding consumers and business problems. Foundational analytical skills and the ability to identify patterns within qualitative and quantitative information. Strong attention to detail and commitment to data accuracy and research quality. Clear written, verbal, and visual communication skills. Ability to organize work, manage multiple priorities, and meet deadlines. Willingness to ask questions, seek feedback, and build new technical and business skills. Ability to work collaboratively with team members, business partners, and external suppliers. Sound judgment when working with confidential information and AI-generated content.
• SUPERVISORY: None
• TRAVEL: Periodic
• Sponsorship is not available for this position.
• Must reside in the United States to be considered. Local candidates will be given priority.
• Relocation Assistance Eligible: Yes
• Work Shift: 1ST SHIFT (United States of America)
• Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
• The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

EEO / DIVERSITY STATEMENTS

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Tyson Foods, Inc. is an Equal Opportunity Employer.

BENEFITS

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

OUR CULTURE

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.

CONTACT & ACCESSIBILITY

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