AI-Driven Campaign Analytics & Data Specialist

Primary Services; Houston (TX); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Primary Services is seeking a Marketing Data & Campaign Analytics Analyst to develop customer populations for targeted residential and small-business campaigns. You will leverage SAS, SQL, Databricks, Genie AI, and ETL to build data-driven audiences and validate outputs that impact digital campaigns and regulatory compliance.

The role emphasizes accuracy, timely delivery, and collaboration with Marketing, Digital, Channel, Analytics, and Data teams to support campaign operations and

Qualifications

• 3+ years in analytical, campaign data, direct marketing analytics, or related experience.
• Hands-on SAS experience, including ETL and data preparation.
• Strong SQL skills for querying, manipulating, validating, and troubleshooting data.

Responsibilities

• Develop customer populations and datasets for targeted marketing and digital campaigns.
• Translate campaign requirements into accurate data-selection and segmentation logic.
• Use SAS for ETL, data preparation, transformation, and campaign population development.
• Query, manipulate, validate, and troubleshoot large datasets using SQL.
• Work with Databricks and Genie AI for data retrieval and analytics.
• Perform rigorous quality assurance to ensure campaign populations are accurate and compliant.
• Validate customer eligibility, exclusions, and suppression requirements.
• Investigate discrepancies and data anomalies before campaign delivery.
• Partner with Marketing, Digital, Channel, Analytics, and Data teams to clarify requirements and resolve issues.
• Provide campaign population insights and status updates to stakeholders.
• Manage multiple campaign deadlines with accuracy and avoid bottlenecks.
• Support coding standards, and repeatable development practices across campaign operations.

Skills

Analytical experience

Campaign data

SQL

Data validation

Cross-functional collaboration

Tools

SAS

Databricks

Genie AI

UNIX

ETL

Job description

Primary Services is seeking a Marketing Data & Campaign Analytics Analyst to develop customer populations for targeted residential and small-business campaigns. You will leverage SAS, SQL, Databricks, Genie AI, and ETL to build data-driven audiences and validate outputs that impact digital campaigns and regulatory compliance.

The role emphasizes accuracy, timely delivery, and collaboration with Marketing, Digital, Channel, Analytics, and Data teams to support campaign operations and