Marketing Data & Campaign Analytics Analyst

Primary Services; Houston (TX); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Primary Services is seeking a Marketing Data & Campaign Analytics Analyst to develop customer populations for targeted residential and small-business campaigns. You will leverage SAS, SQL, Databricks, Genie AI, and ETL to build data-driven audiences and validate outputs that impact digital campaigns and regulatory compliance.

The role emphasizes accuracy, timely delivery, and collaboration with Marketing, Digital, Channel, Analytics, and Data teams to support campaign operations and

Qualifications

• 3+ years in analytical, campaign data, direct marketing analytics, or related experience.
• Hands-on SAS experience, including ETL and data preparation.
• Strong SQL skills for querying, manipulating, validating, and troubleshooting data.

Responsibilities

• Develop customer populations and datasets for targeted marketing and digital campaigns.
• Translate campaign requirements into accurate data-selection and segmentation logic.
• Use SAS for ETL, data preparation, transformation, and campaign population development.
• Query, manipulate, validate, and troubleshoot large datasets using SQL.
• Work with Databricks and Genie AI for data retrieval and analytics.
• Perform rigorous quality assurance to ensure campaign populations are accurate and compliant.
• Validate customer eligibility, exclusions, and suppression requirements.
• Investigate discrepancies and data anomalies before campaign delivery.
• Partner with Marketing, Digital, Channel, Analytics, and Data teams to clarify requirements and resolve issues.
• Provide campaign population insights and status updates to stakeholders.
• Manage multiple campaign deadlines with accuracy and avoid bottlenecks.
• Support coding standards, and repeatable development practices across campaign operations.

Skills

Analytical experience

Campaign data

SQL

Data validation

Cross-functional collaboration

Tools

SAS

Databricks

Genie AI

UNIX

ETL

Job description

Work at the intersection of customer data, campaign execution, and modern AI-enabled analytics for a large energy and consumer services organization serving millions of customers. This role is built for an analyst who enjoys getting into the data—not a traditional marketer—using Databricks, Genie AI, SAS, SQL, and ETL to build and validate customer populations that directly impact digital campaigns, compliance, and customer experience. Houston is the preferred location, with remote work available to qualified candidates located elsewhere in the U.S.

The Marketing Data & Campaign Analytics Analyst will develop, validate, and deliver customer populations for targeted residential and small-business campaigns across multiple channels. This role requires strong technical execution, analytical judgment, and an understanding of how the business ultimately uses data. Accuracy and timeliness are equally critical, as campaign outputs influence customer communications, regulatory compliance, and campaign performance.

Responsibilities

• Develop customer populations and datasets for targeted marketing and digital campaigns.
• Translate campaign requirements into accurate data-selection and segmentation logic.
• Use SAS for ETL, data preparation, transformation, and campaign population development.
• Query, manipulate, validate, and troubleshoot large datasets using SQL.
• Work with Databricks and modern AI-enabled capabilities, including Genie AI and agent-based data retrieval.
• Perform rigorous quality assurance to ensure campaign populations are accurate, compliant, and execution-ready.
• Validate customer eligibility, exclusions, suppression requirements, and other campaign controls.
• Investigate discrepancies, data anomalies, and unexpected results before campaign delivery.
• Partner with Marketing, Digital, Channel, Analytics, and Data teams to clarify requirements and resolve issues.
• Provide campaign population insights, status updates, and data findings to business stakeholders.
• Manage multiple campaign deadlines while maintaining accuracy and avoiding execution bottlenecks.
• Support coding standards, repeatable development practices, and process improvements across campaign operations.

Qualifications

• 3+ years of analytical, campaign data, direct marketing analytics, or related experience.
• Hands-on SAS experience, including ETL and data preparation.
• Strong SQL skills for querying, manipulating, validating, and troubleshooting data.
• Experience working with large customer datasets and performing detailed data validation.
• Databricks experience strongly preferred; exposure to Genie AI or AI-assisted data capabilities is a plus.
• Familiarity with UNIX environments strongly preferred.
• Experience with relational databases, customer segmentation, and campaign population development.
• Experience supporting compliance-sensitive customer data or marketing processes preferred.
• Ability to manage shifting requirements and clarify ambiguous business needs.
• Houston-area candidates preferred; remote candidates located elsewhere in the U.S. may also be considered.