AI‑Driven Marketing Analytics & Insights Analyst

Philips International; Nashville (TN); On-site; USD 66,000 - 105,000; Full time

Benefits offered by this job

PTO (paid time off)

401k match

HSA with company contribution

Stock purchase plan

Education reimbursement

Job summary

Philips seeks a Demand Generation Data Analyst to partner across Marketing Insights, Data Analytics, and Digital Marketing. You will analyze campaigns, build real-time dashboards, and translate data into actionable recommendations for leaders.

Strong data governance and AI‑driven insights will drive decision‑making and revenue impact. You will work with Salesforce, Eloqua/Marketo, SQL, Power BI, and Azure Databricks to forecast performance and identify optimization opportunities.

Qualifications

• 4+ years in marketing analytics or BI with a degree or 8+ years experience.
• Strong SQL, data storytelling, visualization, and automation skills.
• Experience with CRM/MA tools like Salesforce, Eloqua, Marketo.

Responsibilities

• Analyze campaigns, funnel, and attribution across stages and revenue impact.
• Build real-time dashboards and visualizations for leaders and teams.
• Ensure data quality, governance, and automation across analytics initiatives.
• Communicate insights clearly to technical and non-technical stakeholders.

Skills

Marketing analytics

Cross-functional partner

Data storytelling

SQL

Power BI

Education

Bachelor's degree or 8+ years relevant experience

Tools

Power BI

Azure Databricks

SQL

Excel

Salesforce

Eloqua/Marketo

Job description

Philips seeks a Demand Generation Data Analyst to partner across Marketing Insights, Data Analytics, and Digital Marketing. You will analyze campaigns, build real-time dashboards, and translate data into actionable recommendations for leaders.

Strong data governance and AI‑driven insights will drive decision‑making and revenue impact. You will work with Salesforce, Eloqua/Marketo, SQL, Power BI, and Azure Databricks to forecast performance and identify optimization opportunities.