AI-Powered Lifecycle Growth Marketer

Lovable; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

Lovable is seeking a senior lifecycle marketer to own and optimize demand-gen nurture flows and customer lifecycle programs. You’ll drive operating lifecycle marketing across activation, engagement, upsell, and expansion for enterprise prospects and customers.

From day one, you’ll apply AI and automation for content generation, personalization, segmentation, and decisioning within HubSpot, building adaptive, evolving lifecycle systems rather than static journeys.

Qualifications

• 5+ years of experience in B2B lifecycle / CRM marketing or related field.
• Hands-on expertise with HubSpot and related tools.
• Proven experience with email deliverability, list hygiene, and sender reputation.
• Strong analytical instincts with data-driven prioritization.

Responsibilities

• Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers.
• Execute ad hoc and one-off lifecycle sends (product launches, experiments, GTM moments).
• Design intelligent lifecycle programs that decide who/when/where to message and content to send.

Skills

Lifecycle marketing

HubSpot

Email deliverability

AI and automation

Tools

HubSpot

Job description

Lovable is seeking a senior lifecycle marketer to own and optimize demand-gen nurture flows and customer lifecycle programs. You’ll drive operating lifecycle marketing across activation, engagement, upsell, and expansion for enterprise prospects and customers.

From day one, you’ll apply AI and automation for content generation, personalization, segmentation, and decisioning within HubSpot, building adaptive, evolving lifecycle systems rather than static journeys.