Lifecycle Marketer, Enterprise

Lovable; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

Lovable is seeking a senior lifecycle marketer to own and optimize demand-gen nurture flows and customer lifecycle programs. You’ll drive operating lifecycle marketing across activation, engagement, upsell, and expansion for enterprise prospects and customers.

From day one, you’ll apply AI and automation for content generation, personalization, segmentation, and decisioning within HubSpot, building adaptive, evolving lifecycle systems rather than static journeys.

Qualifications

• 5+ years of experience in B2B lifecycle / CRM marketing or related field.
• Hands-on expertise with HubSpot and related tools.
• Proven experience with email deliverability, list hygiene, and sender reputation.
• Strong analytical instincts with data-driven prioritization.

Responsibilities

• Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers.
• Execute ad hoc and one-off lifecycle sends (product launches, experiments, GTM moments).
• Design intelligent lifecycle programs that decide who/when/where to message and content to send.

Skills

Lifecycle marketing

HubSpot

Email deliverability

AI and automation

Tools

HubSpot

Job description

TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization.

This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.

We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.

What we’re looking for

• 5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
• 3+ years of deep, hands‑on expertise with tools such as HubSpot
• Proven experience with email deliverability, list hygiene, and sender reputation
• Strong analytical instincts and comfort using data to drive prioritization and decision‑making
• Experience building adaptive, evolving lifecycle systems, not just static journeys
• Hands‑on experience applying AI and automation to:
  • Content creation
  • Personalization
  • Segmentation
  • Decisioning logic
• Comfort operating in ambiguity and designing systems that improve over time
• Excellent content craft

What you’ll do

• Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
• Execute ad‑hoc and one‑off lifecycle sends (product launches, experiments, GTM moments)
• Design intelligent, rules‑based or algorithmic lifecycle programs that dynamically decide:
  • Who to message
  • When to message
  • Where to message (email, push, emerging CRM channels)
  • What content to send based on behavior and context
• Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
• Build experimentation frameworks that measure true incremental impact and avoid over‑attribution
• Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
• Ensure every piece of lifecycle marketing we send is positively adding to our brand

What Success Looks Like

• We measure lift vs goal metrics from lifecycle marketing you’re operating
• Users experience Lovable’s lifecycle messaging as remarkably relevant, well‑timed, and valuable - not noisy or generic

About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.

We treat all candidates equally - if you’re interested, please apply through our careers portal.