AI-Driven ABM & Demand Gen Director

H2O.ai; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Remote-friendly culture

Flexible working environment

Career growth

Be part of a world-class team

Market leader in total rewards

Job summary

H2O.ai, based in New York City, is seeking a senior marketing leader to own pipeline with a strict ABM focus. You will start solo and build a team, setting strategy and driving a modern, signals-based account-based marketing motion across strategic accounts.

You will own demand generation, funnel metrics, and lead scoring in HubSpot and Salesforce, while managing the budget and collaborating daily with sales. This role reports to the CMO and offers a remote-friendly but NYC-based opportunity.

Qualifications

• 8+ years driving pipeline at a B2B enterprise software company.
• Real ABM experience: built named-account programs, prioritized accounts, coordinated with sales, and measured influence.
• Fluency in the modern ABM playbook: intent data, enrichment, scoring, and orchestration.
• Hands-on with HubSpot and Salesforce.

Responsibilities

• ABM: Tier and prioritize strategic accounts, and run 1:1, 1:few, and 1:many programs against them.
• Run a signals-based motion: capture intent, enrich and score accounts, route activated accounts to sales with context to act.
• Orchestrate the ABM stack with RevOps and partner with sales daily on accounts, plays, and pipeline.
• Own the broader demand-gen program: campaigns, nurture, email, webinars, paid events.
• Own the funnel and its metrics, plus lead scoring, routing, and hygiene in HubSpot and Salesforce.
• Own and manage the demand-gen budget, metrics-first.

Skills

ABM experience

Pipeline development

HubSpot

Salesforce

AI-driven marketing

Clay/Claude familiarity

Tools

ZoomInfo

Clay

LinkedIn

Reachdesk

Job description

H2O.ai, based in New York City, is seeking a senior marketing leader to own pipeline with a strict ABM focus. You will start solo and build a team, setting strategy and driving a modern, signals-based account-based marketing motion across strategic accounts.

You will own demand generation, funnel metrics, and lead scoring in HubSpot and Salesforce, while managing the budget and collaborating daily with sales. This role reports to the CMO and offers a remote-friendly but NYC-based opportunity.