AI Developer Tools Marketing Lead

Socket.dev; Seattle (WA); On-site; USD 82,700 - 141,100; Full time

Benefits offered by this job

Health insurance

401(k) matching

Job summary

AWS is seeking a Marketing Manager for AI Developer Tools to drive developer awareness and adoption of AI-powered development tools. You will craft developer-centric content and campaigns across channels, translating complex AI concepts into clear narratives for technical audiences.

You will collaborate with product, developer relations, demand generation, events, and field teams to deliver integrated programs that demonstrate measurable impact and ROI for AWS tools and portfolio.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation and analysis.
• Experience building, executing and scaling cross-functional programs or marketing campaigns.
• Experience producing marketing materials for Owned & Operated channels.

Responsibilities

• Develop and execute marketing programs to drive developer awareness of AI tools.
• Create developer-centric content across owned, earned, and paid channels.
• Collaborate with product, developer relations, events, and field teams.
• Lead product launches, positioning, and messaging for technical audiences.
• Develop technical content: presentations, demos, and reference architectures.
• Represent AWS as a technical evangelist in briefings and events.
• Drive field enablement to support campaigns and customer success.

Skills

Marketing strategy

Data-driven decisions

Campaign management

Cross-functional collaboration

Content development

Tools

Marketo

Tableau

Salesforce

Job description

AWS is seeking a Marketing Manager for AI Developer Tools to drive developer awareness and adoption of AI-powered development tools. You will craft developer-centric content and campaigns across channels, translating complex AI concepts into clear narratives for technical audiences.

You will collaborate with product, developer relations, demand generation, events, and field teams to deliver integrated programs that demonstrate measurable impact and ROI for AWS tools and portfolio.