AI Developer Tools Marketing Manager

Amazon Web Services (AWS); Seattle (WA); On-site; USD 82,700 - 141,100; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

AWS is seeking a Marketing Manager for AI Developer Tools to own and execute developer-focused marketing programs. You will create developer-centric content and campaigns across owned, earned, and paid channels, translating AI concepts into clear narratives for technical audiences.

Collaborate with product, developer relations, demand generation, events, and field teams to deliver integrated programs that drive measurable business results.

Qualifications

• 4+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies.
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision‑maker audiences.
• Analyze and synthesize market data from multiple sources to identify product opportunities and shape portfolio strategy.
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings.
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case.

Skills

Marketing experience

Data-driven decision making

Campaign execution

Content development

Cross-functional collaboration

Tools

Excel

Tableau

Job description

AWS is seeking a Marketing Manager for AI Developer Tools to own and execute developer-focused marketing programs. You will create developer-centric content and campaigns across owned, earned, and paid channels, translating AI concepts into clear narratives for technical audiences.

Collaborate with product, developer relations, demand generation, events, and field teams to deliver integrated programs that drive measurable business results.