AI Creative Strategist – Paid Acquisition

iFIT; Bristol (RI); On-site; USD 90,000 - 130,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine. We seek an AI Creative Strategist to decide, create and optimize ads weekly using AI tools, reporting to the Director of UA and collaborating with Meta, TikTok, Google and Apple Search Ads.

You will own the creative testing roadmap, produce varied formats, brief freelancers, and ensure a consistent brand voice across platforms while analyzing performance to drive growth.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent experience.
• 5+ years in performance creative, creative strategy or growth marketing with paid social/app acquisition ownership.
• Hands-on use of AI production tools for image, video, voice and editing with quality control.
• Proficiency in standard design and video editing software.
• Ad copywriting with measurable results; hooks, scripts and on-screen text.

Responsibilities

• Turn insights into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with leadership and manage weekly concept tests.
• Produce high-volume static, video and UGC ads using AI tools and design software.
• Brief and manage freelancers/UGC creators; ensure brand consistency and IP compliance.
• Analyze performance and decide what to scale, iterate or drop; manage rapid learning cycles.

Skills

Performance creative

Creative strategy

Growth marketing

AI production workflows

Video editing

Copywriting

Analytics & testing

Localization for international markets

Freelancer/UGC management

Education

Bachelor's degree in Marketing/Design/Communications

Tools

AI production tools

Design software

Video editing software

Job description

iFIT is building an AI-first user acquisition engine. We seek an AI Creative Strategist to decide, create and optimize ads weekly using AI tools, reporting to the Director of UA and collaborating with Meta, TikTok, Google and Apple Search Ads.

You will own the creative testing roadmap, produce varied formats, brief freelancers, and ensure a consistent brand voice across platforms while analyzing performance to drive growth.