AI Creative Strategist for App Acquisition

iFIT; Salem (NH); On-site; USD 90,000 - 150,000; Full time

Job summary

iFIT is seeking an AI Creative Strategist to run the creative engine behind paid app acquisition. You decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate with Meta, TikTok, Google, and Apple Search Ads teams to launch high-volume tests weekly. The role blends strategy and hands-on production on a lean, AI-first team, requiring a track record in performance creative, strong copy skills, and comfort

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5+ years in performance creative or growth marketing owning paid social app acquisition.
• Hands-on use of AI production tools with workflows and quality control.
• Proficiency in design and video editing software.
• Ad copywriting with proven performance results.
• Experience analyzing creative metrics and scaling wins.
• Experience localizing creative for international markets.

Responsibilities

• Turn audience insight and data into hooks and concepts for app acquisition.
• Own the creative testing roadmap with UA leadership.
• Write acquisition messaging for ads, store creatives and landing pages.
• Produce static, video and UGC ads using AI and standard tools.
• Brief and manage freelancers and creators when capacity is needed.
• Collaborate with channel managers to launch and analyze tests.
• Maintain brand guidelines and creativity quality across campaigns.

Skills

Performance creative

Creative strategy

AI production tools

Ad copywriting

Freelancers/UCG management

Data-driven optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Design, Communications or a related field

Tools

Adobe Creative Suite

AI production tools for image/video

Meta/TikTok/Google/Apple Ads platforms

Job description

iFIT is seeking an AI Creative Strategist to run the creative engine behind paid app acquisition. You decide what ads to make, produce them with AI tools, and iterate based on results.

You’ll report to the Director of User Acquisition and collaborate with Meta, TikTok, Google, and Apple Search Ads teams to launch high-volume tests weekly. The role blends strategy and hands-on production on a lean, AI-first team, requiring a track record in performance creative, strong copy skills, and comfort