AI Creative Strategist for High-Impact App Acquisition

iFIT; Williamstown (NJ); Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

iFIT seeks an AI Creative Strategist to drive the paid acquisition creative engine for our app. You will decide which ads to build, create them with AI tools, and iterate based on performance data.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. The role blends strategic thinking with hands-on production, delivering weekly ad variants and building scalable AI production pipelines.

Formación

• 5+ years in performance creative, creative strategy or growth marketing with paid social or app acquisition ownership.
• Hands-on use of AI production tools for image, video, voice and editing with demonstrated workflows.
• Proficiency in standard design and video editing software; strong copywriting with proven performance results.
• Experience analyzing creative performance (hooks, CTR, CPI, CAC) and using insights to scale or cut.
• Knowledge of Meta, TikTok, Google and Apple Search Ads formats; familiarity with paid channels.

Responsabilidades

• Own the creative testing roadmap with the Director of UA; define what to test and expected learnings.
• Produce static, video and UGC ads using AI tools alongside traditional design software.
• Brief and manage freelancers, UGC creators and vendors to meet capacity and quality goals.
• Analyze campaign performance and determine what to scale, iterate or kill; monitor fatigue and replace fatigued ads.
• Collaborate with Channel Managers to launch, read, and optimize creative across platforms; contribute to brand and product marketing.

Conocimientos

Performance marketing

AI production tools

Design software

Video editing

Ad copywriting

Creative analytics

Freelancer/UGC management

Travel willingness

Rapid delivery

UGC scaling

Localization for international markets

Creative testing frameworks

Educación

Bachelor's degree in Marketing/Design/Communications

Herramientas

Design software

Video editing software

Descripción del empleo

iFIT seeks an AI Creative Strategist to drive the paid acquisition creative engine for our app. You will decide which ads to build, create them with AI tools, and iterate based on performance data.

You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads. The role blends strategic thinking with hands-on production, delivering weekly ad variants and building scalable AI production pipelines.