AI Creative Lead

Workman Labs; Round Rock, Northern (TX, KY); On-site; USD 120,000 - 180,000; Full time

Job summary

Dell's Creative Studio seeks an AI Creative Lead to steer groundbreaking creative work worldwide, blending artistic direction with AI fluency. Location is Round Rock, Texas, and the role centers on guiding concept development across campaigns with a tech-forward lens.

You will shape how AI adds value to creative processes, produce multi-format content, and set standards for responsible AI use while maintaining brand integrity.

Qualifications

• Strong creative judgment to evaluate and elevate creative work.
• Deep fluency with generative AI across creative mediums (imagery, video, voiceover).
• Hands-on experience with leading AI/creative tools (Adobe, Google, Jasper, Claude, Synthesia).
• Portfolio demonstrating creative judgment and AI tool mastery.

Responsibilities

• Direct concept development and establish creative direction across projects.
• Shape organizational thinking about AI's role in creative work and where it adds value.
• Develop new creative approaches enabled by AI capabilities.
• Produce polished professional content at multiple scales.
• Monitor emerging AI tools and establish standards for their creative use.
• Translate stakeholder goals into AI-assisted creative output for speed.
• Maintain quality, brand consistency, and ethical considerations around AI-generated content.

Skills

Creative judgment

Generative AI fluency

Content creation across mediums

Tools

Adobe

Google

Jasper

Claude

Synthesia

Job description

Dell's Creative Studio seeks an AI Creative Lead to lead breakthrough creative work globally by putting technology at the center of how that work gets made, blending artistic direction with technical fluency in AI tools.

Location

—

Seniority

Lead

Compared with 37 other Product roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Direct concept development and establish creative direction across projects
• Shape organizational thinking about AI's role in creative work, determining where it adds value versus craft-led approaches
• Develop new creative approaches enabled by AI capabilities
• Produce polished professional content at multiple scales Unique
• Monitor emerging AI tools and establish standards for their creative application Common
• Translate stakeholder goals into creative output using AI for speed
• Maintain quality, brand consistency, and ethical considerations around AI-generated content

What you'll need

Experience

• Strong creative judgment with proven ability to evaluate and elevate creative work Unique
• Deep fluency with generative AI across creative mediums, refining imagery, video, and voiceover
• Hands-on experience with Adobe, Google, Jasper, Claude, and Synthesia Unique
• Portfolio showing creative judgment and AI tool mastery
• Preferred: ownership of concept development on major campaigns; familiarity with rights and licensing around AI-generated content