Creative Director, Business Marketing

Meta; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

Meta seeks a Creative Director to develop impactful concepts that drive growth across the Business Marketing portfolio. You will partner with marketers, producers and researchers to ensure a consistent visual language and identity across touchpoints, aligning creative direction with business goals and performance outcomes.

You will guide teams, agencies, and production partners in a fast-paced, iterative environment and contribute hands-on creative work when needed, shaping direct-response

Qualifications

• 12+ years of experience in creative direction, advertising, marketing, or editorial leadership.
• Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
• Experience working with data and insights
• Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
• Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
• Experience problem-solving and thinking strategically for advertising campaigns
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets

Skills

12+ years experience

AI/GenAI tools

Data & insights

Stakeholder presentations

Agency collaboration

Strategic advertising

Time management

Direct response creative

AI skills development

Design systems

Ethical AI practices

Education

Bachelor's degree in Advertising/Design

Tools

Figma

GenAI tools

Adobe Creative Suite

Firefly

After Effects

Premiere

Media Encoder

Job description

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts.

You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands‑on creative work when necessary

• 12+ years of experience in creative direction, advertising, marketing, or editorial leadership
• Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
• Experience working with data and insights
• Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
• Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
• Experience problem-solving and thinking strategically for advertising campaigns
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
• Experience in developing direct response creative
• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with After Effects, Premiere, and Media Encoder
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets