Senior Director, AI & Creative Transformation

Workman Labs; New York (NY); On-site; USD 160,000 - 250,000; Full time

Job summary

Workman Labs is seeking a Senior Director of AI & Creative Transformation to lead enterprise-wide adoption of AI in creative workflows, aligning strategy with hands-on delivery inside client teams.

You will design operating models for CMOs, studios, and MarTech, integrate AI platforms, and establish measurable value proofs across programs. This role drives executive relationships and scalable methodologies.

Qualifications

• 12-15 years in creative technology, content operations, consulting, or transformation.
• Proven experience shipping production workflows in enterprise environments.
• Hands-on familiarity with creative AI platforms and surrounding tech stack.
• Fluency with LLMs, prompt design, and automation for creative workflows.
• Credibility with CMOs, studio leads, and MarTech leads.
• Commercial experience with scoping, pricing, and account growth.
• Systems thinking and bias toward shipping working pipelines.
• Bachelor's degree required; advanced degree preferred.
• Willingness to travel domestically 20-30%.

Responsibilities

• Map complete creative lifecycles and diagnose workflow breakdowns.
• Design target-state operating models across CMO, studio, and MarTech functions.
• Configure and integrate creative AI platforms (Adobe Firefly, GenStudio, ComfyUI, etc.).
• Wire new pipelines into existing enterprise stacks (DAM, CMS, Workfront, MarTech).
• Design human-in-the-loop approval patterns for brand safety and compliance.
• Manage VP-to-C-suite relationships across creative, marketing, technology, and legal teams.
• Translate between CMO strategy, studio constraints, and platform capabilities.
• Structure programs around measurable proof points and value realization.
• Train teams and measure outcomes (throughput, cycle time, cost-per-asset).
• Develop thought leadership and reusable methodologies.

Skills

Leadership

Creative technology

LLMs & prompt design

Automation

Stakeholder management

Strategic thinking

Systems thinking

Travel willingness

Education

Bachelor's degree

Advanced degree preferred

Tools

Adobe Firefly

GenStudio

ComfyUI

DAM

CMS

Workfront

MarTech

Job description

Senior Director, AI & Creative Transformation

Design and implement creative transformation for enterprise clients — restructuring how organizations produce and measure creative work with AI integrated into workflows, combining strategic advisory with hands-on embedded delivery inside client teams.

$160,000 – $250,000 / yr

Location

New York, NY

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Seniority

Director

Compared with 22 other Go To Market roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Map complete creative lifecycles and diagnose workflow breakdowns
• Design target-state operating models across CMO, studio, and MarTech functions Unique
• Configure and integrate creative AI platforms (Adobe Firefly, GenStudio, ComfyUI, etc.)
• Wire new pipelines into existing enterprise stacks (DAM, CMS, Workfront, MarTech)
• Design human-in-the-loop approval patterns for brand safety and compliance
• Manage VP-to-C-suite relationships across creative, marketing, technology, and legal teams
• Translate between CMO strategy, studio constraints, and platform capabilities
• Structure programs around measurable proof points and value realization Unique
• Train teams and measure outcomes (throughput, cycle time, cost-per-asset) Unique
• Develop thought leadership and reusable methodologies

What you'll need

Experience

• 12-15 years in creative technology, content operations, consulting, or transformation
• Proven experience shipping production workflows in enterprise environments Unique
• Hands-on familiarity with creative AI platforms and surrounding tech stack
• Fluency with LLMs, prompt design, and automation for creative workflows
• Credibility with CMOs, studio leads, and MarTech leads Unique
• Commercial experience with scoping, pricing, and account growth Unique
• Systems thinking and bias toward shipping working pipelines Unique
• Bachelor's degree required; advanced degree preferred Unique
• Willingness to travel domestically 20-30% Unique