AI Contract GTM & Messaging Lead

Ivo Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Ivo Inc. in San Francisco is seeking a product marketer to define and execute go-to-market strategies for our AI contract review products.

You will develop messaging, positioning, and narratives that clarify who the products are for, the problems they solve, and why Ivo is different. You’ll collaborate with Sales, Product, Enablement, and Marketing to drive adoption and growth as we expand from legal into procurement.

Qualifications

• 3–7 years of product marketing or closely related B2B SaaS experience.
• Strong writing and synthesis skills.
• Experience partnering with GTM teams to launch, sell, and drive adoption of complex products.
• Comfort interviewing customers and turning qualitative feedback into clear findings and plans.
• A proactive, self-directed style.
• Experience with win-loss analysis or competitive marketing is helpful but not required.

Responsibilities

• Be a close partner to the GTM team, giving reps and CSMs the context, messaging, materials, and talk tracks they need to sell new products and features.
• Scale Ivo’s win-loss process, synthesize learnings, and turn findings into actionable GTM plans.
• Keep Ivo’s competitive view current with market tracking, battlecards, and objection handling for the GTM team.
• Tackle high-priority GTM needs from collateral and positioning to persona and use-case messaging for procurement and new buyer segments.
• Incorporate customer feedback and market changes into positioning, messaging, and product conversations.

Skills

Product marketing

B2B SaaS

Messaging

Cross-functional

Go-to-market

Customer interviewing

Job description

Ivo Inc. in San Francisco is seeking a product marketer to define and execute go-to-market strategies for our AI contract review products.

You will develop messaging, positioning, and narratives that clarify who the products are for, the problems they solve, and why Ivo is different. You’ll collaborate with Sales, Product, Enablement, and Marketing to drive adoption and growth as we expand from legal into procurement.