Agentic AI Product Marketing Specialist

Pegasystems; Northern (KY); Hybrid; USD 101,000 - 154,000; Full time

Benefits offered by this job

Mentorship from senior product/market"

Competitive compensation

Rapid career growth

Job summary

Pegasystems is hiring a Principal Product Marketing Specialist to join the Platform Product Marketing team in a hybrid role centered in Waltham. You will help drive agentic AI adoption by creating sales enablement content, webinars, whitepapers, and case studies, and by partnering with product marketing on messaging frameworks.

The role emphasizes collaboration with sales, product, and customer success, with a focus on translating technical AI concepts into business value for enterprise

Qualifications

• 0-5 years of product marketing, marketing, sales, or product management experience.
• Strong written communication and presentation skills.
• Ability to explain technical concepts in a business context.
• 4-year college degree (BS or BA) or equivalent professional experience.
• Passion for emerging technologies and AI-driven solutions.

Responsibilities

• Own creation of agentic AI sales enablement content that drives sales confidence.
• Develop webinars, whitepapers, and case studies showing agentic AI business value.
• Partner with product marketing on agentic AI messaging frameworks.
• Support sales with custom presentations and collateral for strategic deals.
• Monitor agentic AI trends, competitor positioning, and customer feedback.
• Contribute to thought leadership through articles and industry events.

Skills

Sales enablement

Content marketing

Webinars

Collaboration

Presentation skills

Market research

Education

Bachelor's degree

Job description

Pegasystems is hiring a Principal Product Marketing Specialist to join the Platform Product Marketing team in a hybrid role centered in Waltham. You will help drive agentic AI adoption by creating sales enablement content, webinars, whitepapers, and case studies, and by partnering with product marketing on messaging frameworks.

The role emphasizes collaboration with sales, product, and customer success, with a focus on translating technical AI concepts into business value for enterprise