Principal Product Marketing Specialist

Pegasystems; Northern (KY); On-site; USD 101,000 - 154,000; Full time

Benefits offered by this job

Mentorship from senior product/market"

Competitive compensation

Rapid career growth

Job summary

Pegasystems is hiring a Principal Product Marketing Specialist to join the Platform Product Marketing team in a hybrid role centered in Waltham. You will help drive agentic AI adoption by creating sales enablement content, webinars, whitepapers, and case studies, and by partnering with product marketing on messaging frameworks.

The role emphasizes collaboration with sales, product, and customer success, with a focus on translating technical AI concepts into business value for enterprise

Qualifications

• 0-5 years of product marketing, marketing, sales, or product management experience.
• Strong written communication and presentation skills.
• Ability to explain technical concepts in a business context.
• 4-year college degree (BS or BA) or equivalent professional experience.
• Passion for emerging technologies and AI-driven solutions.

Responsibilities

• Own creation of agentic AI sales enablement content that drives sales confidence.
• Develop webinars, whitepapers, and case studies showing agentic AI business value.
• Partner with product marketing on agentic AI messaging frameworks.
• Support sales with custom presentations and collateral for strategic deals.
• Monitor agentic AI trends, competitor positioning, and customer feedback.
• Contribute to thought leadership through articles and industry events.

Skills

Sales enablement

Content marketing

Webinars

Collaboration

Presentation skills

Market research

Education

Bachelor's degree

Job description

PLEASE NOTE: Due to the collaborative nature of this role, we are seeking candidates who can regularly work from our Waltham office as part of a hybrid schedule.

You’ll become part of our Platform Product Marketing team. We're at the forefront of the agentic AI revolution - helping the world’s largest enterprises harness AI across their IT development & back-office operations to transform how work gets done. Our team creates the marketing strategy, content, and programs that enable sales teams to drive adoption.

We win when our customers win. Our success is measured by how effectively we help enterprise leaders understand the business impact of agentic AI and how Pega\'s platform accelerates their adoption.

Picture Yourself at Pega:

Are you excited about AI and intelligent automation? Do you want to work at the intersection of sales enablement and product marketing? Are you eager to learn how enterprises are adopting agentic AI?

If you thrive in a fast-paced environment collaborating with sales, product, and customer success to drive AI adoption—this is the role for you. Pega is at the center of the agentic AI revolution. This role puts you at the heart of that opportunity.

What You\'ll Do at Pega:

• Own creation of agentic AI sales enablement content that drives sales confidence
• Develop webinars, whitepapers, and case studies showing agentic AI business value
• Partner with product marketing on agentic AI messaging frameworks
• Support sales with custom presentations and collateral for strategic deals
• Monitor agentic AI trends, competitor positioning, and customer feedback
• Contribute to thought leadership through articles and industry events

Who You Are:

• Genuinely curious about how AI and automation are changing enterprise work
• Able to translate technical concepts into business language
• Eager to learn about agentic AI and how to market it effectively
• Collaborative with technical teams and customer-facing colleagues
• Detail-oriented and able to manage multiple projects
• Self-motivated and resourceful

What You\'ve Accomplished:

• 0-5 years of product marketing, marketing, sales, or product management experience
• Strong written communication and presentation skills
• Ability to explain technical concepts in a business context
• 4-year college degree (BS or BA) or equivalent professional experience
• Passion for emerging technologies and AI-driven solutions
• Opportunity to work at the forefront of the agentic AI market
• Mentorship from senior product marketing leaders
• Competitive compensation, benefits, and rapid career growth
• Innovative, inclusive, collaborative team environment
• Exposure to enterprise customers and shape how they adopt AI

Pega Offers You:

• Opportunity to work at the forefront of the agentic AI market
• Mentorship from senior product marketing leaders
• Competitive compensation, benefits, and rapid career growth
• Innovative, inclusive, collaborative team environment
• Exposure to enterprise customers and shape how they adopt AI

Additional Information

Base salary range for this role is 100,800 - 153,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate\'s education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

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Principal Product Marketing Specialist

Location: US - Massachusetts - Waltham

• Reasonable accommodations are available on request

Meet Our Team:

We\'re at the forefront of the agentic AI revolution and seek to empower enterprises through agentic AI. This role places you in a fast-paced, collaborative environment.