Agency TV Sales Director

Alliant - The Audience Company; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading company in data solutions is seeking an experienced Agency TV Sales Director to drive growth in linear and connected TV. The role involves building strategic relationships with TV buying agencies and implementing effective sales strategies to exceed revenue goals. Candidates should have a strong network in the TV advertising industry and a proven track record of sales success. A competitive salary and comprehensive benefits package are offered.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

Qualifications

• 5-7 years’ experience in addressable TV and audience driven planning.
• Prior quota-carrying sales experience in a revenue impacting capacity within the TV industry.

Responsibilities

• Grow and develop strategic relationships across TV buying agencies.
• Implement a sales plan aimed at exceeding budgeted revenue goals.
• Lead presentation and pitch sessions with managed service teams.

Skills

Sales

Marketing

Business Acumen

Audience Targeting

Relationship Building

Education

Bachelor’s degree in sales, marketing, or related business field

Tools

Salesforce

Microsoft Office

Job description

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Alliant is seeking an experienced Agency TV Sales Director to spearhead our continued growth in linear, addressable, and connected TV. This high-visibility role requires the successful candidate to grow and develop strategic relationships across all Hold Co's and Independent TV buying agencies and to promote Alliant audiences for targeting and planning.

We're looking for a candidate with a strong existing network across innovation and investment teams at advertising agencies handling TV media budgets. This position will be responsible for building relationships with these TV buyers to create and implement a sales plan aimed at exceeding budgeted revenue goals, reporting directly to the Senior Director of Agency Sales.

• Collaborate with the Senior Director of TV Partnerships and existing Digital Agency sales staff to identify opportunities for growth and develop appropriate forecasts for assigned accounts across targeting and planning.
• Develop relationships with assigned accounts and work with peer agency sellers at key partners to scale Alliant share of wallet in TV buys.
• Identify net new TV platform partnerships to better position Alliant’s audience solutions within TV Agency offerings.
• Generate audience targeting revenue through indirect and direct sales from assigned partnerships.
• Lead presentation and pitch sessions with managed service teams at all agencies.
• Maintain a healthy level of account communication activity, upselling new audience updates, responding to inbound Audience Help Desk requests, providing partner sales team training to exceed 100% of assigned revenue quota.
• Support the Strategic Partnerships team by helping develop business plans to build upon indirect and direct sales through digital TV platforms.
• Implement promotional and training materials for TV programs across all digital and TV partnerships.
• Use Salesforce daily to record sales activity and revenue opportunities.
• Monitor and adapt to industry trends, ensuring compliance with evolving CTV and programmatic standards.

Qualifications and Skills:

• Bachelor’s degree in sales, marketing, or related business field preferred.
• 5-7 years’ experience in addressable TV and audience driven planning.
• Demonstrated mastery of, and passion for, the art of selling data-driven audience targeting and planning solutions.
• Full understanding of the current TV advertising industry from CTV to DDL and beyond.
• Consistent track record of exceptional performance, delivering quantifiable impact on company revenue.
• Prior quota-carrying sales experience in a revenue impacting capacity within the TV industry and familiarity with data sales.
• Proven track record of building and maintaining strategic partnerships with TV agencies, publishers, platforms, and brands.
• Strong business acumen with the ability to develop impactful sales strategies that generate significant revenue growth.
• Demonstrates technical acumen, understanding of how Ad tech and Martech is leveraged by customers.
• Working knowledge of audience targeting, email marketing and direct marketing analytics.
• Experience and current relevant contacts within digital agencies.
• A passion for being part of a fast-growing digital business with the ability to thrive in a rapidly changing environment.
• Mastery of Microsoft Office applications, including Outlook, Word, Excel and PowerPoint.
• Experience using a Salesforce / CRM database or software applications.
• Ability to travel to industry events, including after-hours meetings, conferences, and client engagements.
• Must be flexible, detailed, team-oriented and committed to having a good time while doing a great job.

We offer a competitive salary range of $100,000 - $130,000, complemented by a sales commission plan. Final compensation will reflect the candidate's unique skills, experience, and qualifications. Alliant offers a comprehensive benefits package, including medical, dental, vision, 401(k), paid holidays, vacation, and many additional perks.

About Alliant

Alliant is a leading independent data company trusted by thousands of brands and agencies to bring a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and Alliant’s continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. For more information, visit: alliantdata.com.

Alliant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

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