Agency Growth & New Business Lead

ctpboston; Boston (MA); On-site; USD 115,000 - 150,000; Full time

Job summary

CTP in Boston seeks an Agency New Business Lead to build and run growth initiatives, strengthening market presence and pipeline development. The role blends outbound outreach with relationship management and cross-team coordination to drive opportunities and client engagements.

You will manage weekly rhythms across agency marketing, outreach, and active pursuits, directly shaping strategy, timing, and execution while reading signals from prospects and adjusting plans.

Qualifications

• 10+ years of experience in business development, agency marketing, growth marketing, or client and relationship management in an advertising or marketing agency.
• Direct experience running structured, multi-touch outreach or relationship-development programs.
• Experience supporting agency or professional-services marketing, such as website content, credentials materials, case studies, thought leadership, or owned-channel programs.
• Demonstrated judgment in relationship management, including knowing when to press, hold, or elevate decisions.
• Strong organizational and tracking discipline, with comfort using a CRM and maintaining dashboards.
• Experience coordinating multiple internal stakeholders and parallel workstreams.
• Proactive, competitive, and collaborative approach with momentum across quarters.
• Willingness to commute to Boston office 2x/week (Tue/Wed).
• Bachelor's degree or equivalent experience

Responsibilities

• Keep agency marketing materials and credentials current and aligned with positioning.
• Identify PR and amplification opportunities around agency news and client work.
• Build relationships with search consultants and priority prospects to create opportunities.
• Maintain a clear view of the pipeline and translate activity into insights for leadership.
• Make thoughtful calls on sequencing and pacing in relationships and opportunities.
• Coordinate across agency leaders to move multi-person programs forward.
• Manage pitch team logistics and materials for active pursuits.
• Support Go/No-Go discussions with well-researched input and learnings.
• Maintain CRM and pipeline dashboards to enable scalable growth.

Skills

Business development

Agency marketing

Relationship management

CRM & dashboards

Outbound outreach

Cross-stakeholder coordination

Strategic thinking

In-office presence

Education

Bachelor's degree or equivalent experience

Tools

CRM

Dashboards

Job description

CTP in Boston seeks an Agency New Business Lead to build and run growth initiatives, strengthening market presence and pipeline development. The role blends outbound outreach with relationship management and cross-team coordination to drive opportunities and client engagements.

You will manage weekly rhythms across agency marketing, outreach, and active pursuits, directly shaping strategy, timing, and execution while reading signals from prospects and adjusting plans.