Affiliate Manager

Soft2Bet; New Jersey; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonuses: discretionary, performance‑dr

Medical, dental, vision + 401(k)

Generous PTO

In‑office breakfasts & lunches

Job summary

Soft2Bet is seeking an Affiliate Manager to drive partnerships and performance in US/Canada regulated markets. You will own affiliate programs, optimize revenue, and scale relationships with top-tier partners across the United States and Canada.

You will negotiate CPA, RevShare, and Hybrid deals, manage forecasts, and ensure compliance with state regulations while collaborating with Legal, Marketing, and Product teams to maximize growth and profitability.

Qualifications

• 4–6+ years in affiliate marketing for iGaming, gambling, or sports betting.
• Proven experience with US/Canadian regulated markets.
• Strong knowledge of CPA, RevShare and Hybrid models.
• Experience managing high-volume affiliate portfolios.
• Analytical mindset with performance and unit economics focus.
• Fluent English with negotiation and relationship-management skills.
• Highly organized, autonomous and capable of broad performance remit.

Responsibilities

• Develop and execute affiliate strategy for US/Canada regulated markets.
• Own KPIs: FTDs, revenue, ROI and LTV targets.
• Identify growth opportunities from market trends and competitors.
• Support launches in new regulated states/provinces via affiliates.
• Onboard and grow high-value affiliates (SEO, media buyers, PPC, influencers).
• Negotiate and structure CPA, RevShare and Hybrid agreements.
• Maintain long-term relationships with top-tier affiliates.
• Optimize deal structures and partner mix based on data.
• Monitor traffic quality, conversions, retention and player value.
• Collaborate with tracking platforms to manage campaigns/reports.
• Detect and prevent fraudulent/non-compliant traffic.
• Prepare forecasts and performance reports for leadership.
• Ensure compliance with US state and Canadian regulations and policies.
• Collaborate with Legal/Compliance on responsible gambling messaging.
• Work with Product, CRM, Marketing, BI to align acquisition goals.

Skills

Affiliate marketing

US/Canada markets

CPA/RevShare/Hybrid models

High-volume affiliates

Performance metrics

Negotiation & relationships

Organization & autonomy

Job description

Are you an Affiliate Manager who thrives on building high-value partnerships, owning performance targets, and driving sustainable growth across regulated gambling markets?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site)
Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)

The Role

As the Affiliate Manager, you will be a key commercial contributor within our North American growth team. This role focuses on building, scaling, and optimizing affiliate programs for our gambling brands across the United States and Canada, with ownership over partner performance, acquisition outcomes, and long-term revenue growth in regulated markets.

What You’ll Do

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets.
• Identify and prioritize growth opportunities based on market trends and competitor activity.
• Support launches in newly regulated states and provinces through affiliate channels.
• Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
• Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners.
• Build and maintain long-term, high-performing relationships with top-tier affiliates.
• Continuously optimize deal structures and partner mix based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value to ensure profitability.
• Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting.
• Detect, investigate, and prevent fraudulent or non-compliant traffic.
• Prepare regular forecasts and performance reports for leadership and key stakeholders.
• Ensure affiliate activities comply with US state and Canadian provincial regulations and internal policies.
• Collaborate closely with Legal and Compliance teams to maintain responsible gambling and brand-safe messaging.
• Work cross-functionally with Product, CRM, Marketing, and BI teams to align acquisition initiatives with broader business goals.

What We’re Looking For

• 4–6+ years of experience in affiliate marketing within iGaming, gambling, or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare, and Hybrid commercial models.
• Experience managing high-volume, revenue-driving affiliate portfolios.
• Strong analytical mindset with the ability to work with performance metrics and unit economics.
• Fluent English with professional negotiation and relationship-management skills.
• Highly organized, autonomous, and comfortable owning a broad performance remit.

Nice to Have

• An established network of Tier‑1 gambling affiliates in North America.
• Experience launching brands in newly regulated US states or Canadian provinces.
• Previous experience mentoring or leading junior affiliate managers or coordinators.
• Background working in a fast-growing or international technology or iGaming environment.

Why Join Soft2Bet?

• Bonuses: Discretionary, performance based
• Benefits: Comprehensive medical, dental, and vision + 401(k)
• Time Off: Generous PTO policy
• Perks: Partially subsidized in-office breakfasts and lunches
• Culture: Collaborative, international team that celebrates milestones and wins together
• Growth: Strong opportunities for professional development and ownership within a scaling organization

Soft2Bet is an Equal Opportunity Employer. We believe that different perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color identity, religion, or any other protected status. If you have the drive and the skills, we want to hear from you.