US & Canada Affiliate Growth Lead – iGaming

Soft2Bet; Fort Lee (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

401(k) Plan

Generous PTO

Office meals

Job summary

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking an Affiliate Manager to lead its US and Canadian affiliate strategy, driving revenue in regulated markets.

You’ll manage high‑value partners, negotiate CPA, RevShare and Hybrid deals, monitor performance, and ensure compliance with US state and Canadian provincial rules, while collaborating with Legal, Compliance, Product, CRM and BI.

Qualifications

• 4–6+ years of affiliate marketing experience within iGaming or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare and Hybrid models and their impact on unit economics.
• Experience managing high-volume, revenue-driving affiliate portfolios.
• Fluent English with excellent negotiation and relationship-management skills.

Responsibilities

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV.
• Identify, onboard, and scale high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
• Negotiate and manage CPA, RevShare, and Hybrid commercial deals, continuously optimizing based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value; detect and prevent fraudulent or non-compliant activity.
• Work with leading affiliate tracking platforms (e.g., Affilka, Income Access, Everflow, or similar).
• Ensure affiliate activities meet US state and Canadian provincial regulatory requirements and internal policies.
• Collaborate with Legal, Compliance, Product, CRM, Marketing, and BI to align acquisition strategies with broader business goals.

Skills

Affiliate marketing

Negotiation

Data analysis

Relationship management

Fluent English

Tools

Affilka

Income Access

Everflow

Job description

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking an Affiliate Manager to lead its US and Canadian affiliate strategy, driving revenue in regulated markets.

You’ll manage high‑value partners, negotiate CPA, RevShare and Hybrid deals, monitor performance, and ensure compliance with US state and Canadian provincial rules, while collaborating with Legal, Compliance, Product, CRM and BI.