Affiliate Manager

Soft2Bet; Fort Lee (NJ); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

401(k) Plan

Generous PTO

Office meals

Job summary

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking an Affiliate Manager to lead its US and Canadian affiliate strategy, driving revenue in regulated markets.

You’ll manage high‑value partners, negotiate CPA, RevShare and Hybrid deals, monitor performance, and ensure compliance with US state and Canadian provincial rules, while collaborating with Legal, Compliance, Product, CRM and BI.

Qualifications

• 4–6+ years of affiliate marketing experience within iGaming or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare and Hybrid models and their impact on unit economics.
• Experience managing high-volume, revenue-driving affiliate portfolios.
• Fluent English with excellent negotiation and relationship-management skills.

Responsibilities

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV.
• Identify, onboard, and scale high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
• Negotiate and manage CPA, RevShare, and Hybrid commercial deals, continuously optimizing based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value; detect and prevent fraudulent or non-compliant activity.
• Work with leading affiliate tracking platforms (e.g., Affilka, Income Access, Everflow, or similar).
• Ensure affiliate activities meet US state and Canadian provincial regulatory requirements and internal policies.
• Collaborate with Legal, Compliance, Product, CRM, Marketing, and BI to align acquisition strategies with broader business goals.

Skills

Affiliate marketing

Negotiation

Data analysis

Relationship management

Fluent English

Tools

Affilka

Income Access

Everflow

Job description

Are you ready to own affiliate growth across Tier-1 regulated markets in North America?

Soft2Bet, a fast-growing international iGaming and sports betting group, is seeking an Affiliate Manager to lead its US and Canadian affiliate strategy. If you’re experienced in gambling affiliates and thrive in a performance‑driven, relationship‑focused environment, this is a chance to drive meaningful revenue and shape market presence in highly competitive, regulated jurisdictions.

Work Mode: Full‑time (Remote/Hybrid not available)

The Role

As an Affiliate Manager, you will own the affiliate channel across the US and Canada—from strategy and partner acquisition to optimization and compliance. You’ll manage a portfolio of high‑value partners, negotiate impactful deals, and use data to drive sustainable, profitable growth for gambling brands in regulated markets.

Responsibilities

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV.
• Identify, onboard, and scale high‑value affiliates (SEO, media buyers, PPC, influencers, content publishers).
• Negotiate and manage CPA, RevShare, and Hybrid commercial deals, continuously optimizing based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value; detect and prevent fraudulent or non‑compliant activity.
• Work with leading affiliate tracking platforms (e.g., Affilka, Income Access, Everflow, or similar).
• Ensure affiliate activities meet US state and Canadian provincial regulatory requirements and internal policies.
• Collaborate with Legal, Compliance, Product, CRM, Marketing, and BI to align acquisition strategies with broader business goals.

Qualifications

• 4–6+ years of affiliate marketing experience within iGaming, gambling, or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare, and Hybrid models and how they impact unit economics.
• Track record of managing high‑volume, revenue‑driving affiliate portfolios.
• Strong analytical mindset; comfortable working with performance metrics, cohorts, and LTV.
• Fluent English with excellent negotiation and relationship‑management skills.
• Highly organized, autonomous, and comfortable owning a broad performance remit.
• Established network of Tier‑1 gambling affiliates in North America.
• Experience launching brands in newly regulated US states or Canadian provinces.
• Previous experience mentoring or leading junior affiliate managers or coordinators.
• Background in a fast‑growing or international tech / iGaming environment.

Benefits

• Competitive salary and comprehensive benefits package including medical, dental, and vision insurance, 401(k) plan, and more.
• Generous PTO policy.
• A dynamic and collaborative international work environment.
• Breakfasts and lunches in the office (partially paid by the company).
• Birthdays, milestones, and employee anniversaries celebrations.
• Opportunities for professional development and growth.
• Bonuses: Discretionary, performance‑based.

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.