Advocacy Architect: Build Customer Voices & Impact

Thatch; San Francisco (CA); Sur place; USD 130 000 - 170 000; Plein temps

Résumé du poste

Thatch is building a customer advocacy function from the ground up, taking ownership of end-to-end programs that connect customers to prospects and turn advocates into public voices for the company.

The role requires 8+ years in customer marketing or advocacy, a proven ability to build reference programs, and a track record of tangible business outcomes. It operates in a fully distributed environment across the United States.

Qualifications

• 8+ years of experience in customer marketing, advocacy, community, or related function.
• Experience building a customer reference or advocacy program from the ground up.
• Track record turning customer relationships into measurable business outcomes.
• Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.

Responsabilités

• Build and run a sales reference program that connects customers with prospects and supports pipeline and win rates.
• Develop a bench of customer advocates and create an experience valuable for participation.
• Create opportunities for advocacy through conferences, webinars, podcasts, events, roundtables, and peer conversations.
• Build systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation for scalable operations.
• Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

Connaissances

Customer marketing

Advocacy program design

Cross-functional collaboration

Senior IC experience

Description du poste

Thatch is building a customer advocacy function from the ground up, taking ownership of end-to-end programs that connect customers to prospects and turn advocates into public voices for the company.

The role requires 8+ years in customer marketing or advocacy, a proven ability to build reference programs, and a track record of tangible business outcomes. It operates in a fully distributed environment across the United States.